Luxury Travel is Back
BCM, with Ivy PR, partnered with Travel Associates to reignite the passion for luxury travel in a post-pandemic world. We crafted a campaign that taps into the desire for bespoke, hand-crafted journeys, showcasing the unparalleled value of personalised travel experiences.
Task
To create a visually striking campaign that positions Travel Associates as the go-to experts for discerning travellers.
In the post-pandemic world, luxury travel is more than a vacation—it’s about reclaiming experiences and finding the extraordinary. With a focus on tailored, personalised journeys, Travel Associates provides access to the most exclusive and luxurious destinations.
BCM helped craft a campaign that taps into this desire for authenticity and connection, positioning Travel Associates as leaders in premium travel experiences.
After a long pause in international travel, travellers are eager yet cautious, seeking reassurance and guidance in navigating the complexities of travel today.
Our challenge was to reintroduce Travel Associates to an audience ready to explore the world again, but in a way that reflects heightened expectations for bespoke, meaningful, and luxurious experiences.
The campaign’s core insight was that today’s luxury traveller is no longer satisfied with just ticking off destinations. They want deeper, more meaningful experiences, and trusted experts to guide them.
Travel Associates provides more than access to exclusive destinations; they offer travellers a bespoke journey, designed with personal attention and unparalleled expertise.
We brought this to life with vibrant, immersive imagery across digital and print channels. A focus on aspirational, luxurious visuals conveyed the unique experiences that only Travel Associates can provide.
We created a visually stunning campaign that highlighted exotic destinations and luxurious experiences, using bold, vibrant imagery of unforgettable moments. Each piece of content—from digital banners to print ads—was designed to convey the exclusivity and personal touch Travel Associates offers.
Our approach combined aspirational storytelling with practical reassurance. By focusing on high-quality visuals and meaningful experiences, we showcased Travel Associates as a brand that understands and caters to the desires of sophisticated, modern travellers.
