We are purpose-built to deliver persuasive creativity with absolute precision and quantifiable impact, we call it:

Precision & Persuasion

BCM Precision and Persuasion

The unique & seamless

combination of our

specialist offerings

come together

to solve challenges

in any category,

across every channel.

BCM Group logo green


An independent, full service, creative and media agency with award-winning creative and digital capabilities.

IVY logo blue


An earned media agency that creates campaigns that thrive in popular culture with expertise in PR, content, influencer marketing, events, activations and social media.

Veracity logo peach


A new age consumer research and strategy agency that combines the latest technology, smart strategic answers and an unmatched understanding of today’s consumers.


Visit Sunshine Coast

Visit Sunshine Coast

Brand Campaign

Containers for Change

Containers for Change

Integrated Campaign

G.J. Gardner Homes

G.J. Gardner Homes

Brand Campaign

QUT Real World

QUT Real World

Brand Campaign

HWB Queenslandher

HWB Queenslandher

Women's State of Origin

Sunny Queen Farms

Sunny Queen Farms

Brand Campaign








Forgive the not-so-humble brag, but our trophy case full of international and local creativity awards is made of reinforced oak.


Everything is digital and we were one of the first to get there, having been awarded internationally, nationally, & locally for digital work.


We think we’re the complete package. But it’s nice that AdNews and B&T have also confirmed it over the years too.


Driving results is always at the forefront of what we do. And the Australian Marketing Institute reckons we are not too shabby at it. So do our clients.


Phil McDonald  Partner and Managing Director

Phil McDonald

Partner and Managing Director

A 20-year + industry veteran who has held regional management positions at multi-national agencies, working with some of the biggest brands in the world. As BCM Group leader, Phil enjoys the opportunity to cultivate an agency culture where the best people in the market can thrive and do their best work.

Mia Hamilton Managing Director, IVY PR

Mia Hamilton

Managing Director, IVY PR

A passionate PR professional dedicated to producing colourful campaigns that inspire thinking and create change. With 19 years’ experience as a creative, publicist and marketer, Mia co-heads IVY PR and loves the opportunity to craft earned media ideas that work in harmony with paid media for BCM Group clients.

Emma Bedsor Managing Director, IVY PR

Emma Bedsor

Managing Director, IVY PR

A relationship-driven PR practitioner whose rejection of mediocrity drives her above and beyond approach to every campaign. With over 15 years’ experience in PR and marketing, Emma co-heads IVY PR across Brisbane and Sydney. Working within BCM Group, Emma is passionate about creating multi-channel campaigns that drive real business results.

Erin Core Head of Strategy & Research,Veracity

Erin Core

Head of Strategy & Research,Veracity

An award-winning research and strategy gun with over 16 years’ experience delivering research, insights and creative strategies that power renowned brands. Erin is great at simplifying what’s known, identifying what’s not, then finding the answers clients need to take action. She loves our open, transparent and collective approach to working together at BCM.

David Mooney Head of planning

David Mooney

Head of planning

Dave is best described as a unicorn. Not only is he armed with extensive brand strategy experience, but his performance digital and social media background means he can deliver campaign, channel and CRM strategies, customer journey mapping and much more. At BCM Group, Dave revels in the opportunity to uncover data-driven insights that guide creative ideas across all channels.

Laura Furness Head of Media

Laura Furness

Head of Media

A seasoned media professional, whose connection with external media partners is second-to-none. With extensive experience in the areas of media and channel planning, strategy, buying and implementation, Laura enjoys the fact that BCM’s independence means she is free to extract maximum value and budget stretch for our clients.

Damien Musgrave Group account director

Damien Musgrave

Group account director

Cool, calm, collected and extremely detail-oriented, Damo is a senior client partner who throughout his career has overseen account teams working across a broad range of leading international, national and local brands. He enjoys that at BCM, clients often see us as an extension of their team, which means he feels more connected to the work and their businesses.

Christine Malek Group account director

Christine Malek

Group account director

A senior client partner as well as BCM Group’s Head of People and Culture. Christine has worked with leading agencies in North America, NZ and Australia where she has lead projects and teams for international, national and local brands. At BCM Group she enjoys helping cultivate a best-of-class agency culture, not just for our people, but our clients too.

Shaun Egan Creative Director

Shaun Egan

Creative Director

Not only one of the market’s most talented creatives, Shaun is also one of the most likeable. He’s held senior art direction, and lead creative roles in Sydney and Brisbane, leaving behind award-winning work in his wake. At BCM Group, Shaun continues his decade-long creative partnership with Sam Boyd and enjoys how we foster a culture of creativity, across the entire agency.

Sam Boyd Creative Director

Sam Boyd

Creative Director

An award-winning creative who has honed his craft across the Australian and UK markets. Sam lives and breathes creativity having been recognised at leading local, national and international award shows. Partnered with Shaun Egan for over a decade, Sam enjoys that BCM Group’s un-siloed structure means we deliver ideas that never fit into one box or one medium.

Andy Ward Senior creative lead

Andy Ward

Senior creative lead

A creative industry Hall Of Fame inductee with over 30 years’ experience, who’s held titles such as Creative Director, Creative Group Head and Senior Creative in London, Sydney and Brisbane. These days Andy enjoys being on the tools and unleashing his award-winning craft across BCM Group clients.

Carley McConnell Head of broadcast & content production

Carley McConnell

Head of broadcast & content production

An experienced production professional with a career spanning 15 years working both agency-side and with some of Australia’s leading production and postproduction companies. Given our integrated offering, Carley enjoys the fact that no two jobs are ever the same at BCM. For her, each brief that lands on her desk is simply another ‘challenge accepted’.


Brand Communication

Brand Development & Design

Film & Print Production

Direct & Digital


Animation & Illustration

Videography & Editing

Social Content

Channel Planning

Trading & Negotiation



Social Community Management

Programmatic & Performance Media

Experience Design

Website & App Development

Digital Product Development

Digital Campaign Production

Social Media Strategy & Deployment

Digital Audits & User Testing

PR & Comms Strategy

Press Releases

Media Pitching

Content Writing

Content Amplification

Influencer Strategy & Management


Crisis Communications

Brand & User

Data Analytics

Competitive Intelligence

Audience Segmentation


Brand Design

Keep in touch


Partner and Managing Director, 

Head of Research & Strategy,

Managing Director,



Level 18 (The Loft)
175 Eagle Street
Brisbane QLD 4000


Level 2
59 Great Buckingham Street
Surry Hills NSW 2016