In a parity category, we needed to find a way to differentiate Sunny Queen Farm free-range eggs from the rest and for the brand to stay top of mind and stand out on the shelf.
Building a strong brand proposition in a highly commoditised market, based on personality and a distinctly ownable difference
2024
Sunny Queen Farms
THE IDEA
Happier Hens make happier eggs
The ‘feel good egg’ brand idea zeroed in on how a happier hen delivered a tastier, more nutritious egg, so you feel better eating it.
The ‘feel good egg’ has also long been represented by Sunny the egg. Now every single Sunny Queen Farm egg is now stamped with a smiley face, representing the happiness of the hen that laid it and the nutrition and happiness each egg provides the end user.
