Dept of Transport & Main Roads

Mates Motel

These holidays instead of lecturing people about drink driving we’re asking them to make their place their mates’ motel. By being a good host, and making a cushion, a couch or maybe even a real bed available for mates who shouldn’t be driving home, Queenslanders are getting into the spirit of Christmas and joining the Drive to Save Lives.

This ad encourages Queenslanders to be part of the drink driving solution by showing them just how easy it is to make their place their mates’ motel.

Visitors to the site can create their own motel sign to share with their mates and get tips on how to make an edible breakfast from party leftovers.

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Neon motel signs on a suburban street illustrate the solution beautifully.

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Campaign Awards

  • Bronze

    Integrated Media Campaign Category
  • Bronze

    Television and Cinema – 30 Seconds Category
  • Finalist

    Digital and New Media – Online Shared Film Category (for ‘Morning After’ Video)
  • Finalist

    Radio – Under 30 Seconds Category (for ‘Kevvies’ Radio)
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