When it comes to providing the best quality security screen product in Australia, strong enough isn’t good enough – Crimsafe are always pushing themselves to make their products stronger and more secure and we needed a campaign to prove this.
Develop the next iteration of Crimsafe’s Brand campaign to unpack what exactly is strength and what makes Crimsafe Australia’s Strongest Security Screen.
2025
Crimsafe Security Screens Ltd
OVERVIEW
What exactly is strength?
Security conscious consumers have no way to distinguish between options in the market, and to assess what is better, stronger and better value. As a result, they only have reputation and price as drivers of consideration.
Crimsafe put their screens through more testing than any other manufacture in Australia. Probably the world. So, we needed to find a way to showcase this.
THE IDEA
Strength is the sum of the parts
Strength is not just one thing. Strength, in the case of a security screen is the sum of its parts, all these parts coming together and building upon each other to make the most superior solution in market.
BCM and our production partners developed a blended mix of 3D and live action to create a sense of scale and quality that is needed to reflect the rigorous testing process Crimsafe put their screens through.
