Budweiser helps to Light Up The FIFA World Cup
As the official beer of the FIFA World Cup, Budweiser have created interactive glassware which glows red when users cheer or clap. Every Russian stadium will serve the beers in a Red Light Cup during the tournament. The cups will be available in 70 different styles, one for each match, and will also be available in a variety of languages. The engaging devices figure as an accessory to Budweiser’s Light Up The FIFA World Cup campaign, which also features drones that deliver the brand’s brew from its origin in St. Louis all the way to Moscow.