Earlier this week, Apple presented its WWDC 2018 developer key note with a long list of announcements. Some of the most exciting updates involved the new iOS 12 features including augmented reality, Siri shortcuts, group FaceTime and third-party map app additions to CarPlay. On top of those, Apple also introduced new emojis ‘Animoji’ (animals) and Memoji (customisable avatars). Although this particular feature is a little trivial, it’s highly engaging for many users, which is why Apple spent a large amount of time during the keynote to demonstrate these. Slightly more productive, however, is Apple’s new usage monitoring tools and parental controls which can help people overcome smartphone addiction (their own and their kids’) with daily timers for particular apps.