Ikea creates the ‘sleepiest print ad ever’
After conducting research on sleep patterns in the UAE and finding approximately nine in ten people struggle to get the ideal eight hours of sleep a night, Ikea took it upon themselves to rectify this statistic by creating SÖMNIG. Swedish for sleep, SÖMNIG has been designed to mimic what Ikea’s range of beds and mattresses set out to do – give you a great night’s sleep. By simply removing the ad from the magazine, switching it on and placing it next to their bed, users can lay back and relax while white noise frequency is emitted into the room – a proven method in aiding sleep. Watch SÖMNIG in action below.