Plain billboards in Los Angeles and New York stating that ‘Netflix is a joke’ rattled plenty of commuters and captured social media attention before it was uncovered that it was a campaign run by the streaming giant. During the Emmy Awards, Netflix delivered the punchline with a 60-second TV spot touting the streaming service’s increasing stand-up comedy offerings. The ad features comedians Jerry Seinfield, Ellen DeGeneres, Chris Rock and Dave Chappelle appearing in scenes from popular Netflix original dramas including ‘House of Cards’, ‘Stranger Things’, ‘Orange is the New Black’ and ‘The Crown’. The comics invade intense scenes and drop jokes in the midst of heavy drama, and bring to light a new way of viewing your favourite series. Netflix has recently had a strong focus on stand-up comedy, so naturally all the comedians featured have stand-up specials that are scheduled to premiere on the streaming service soon. Check out the ad below.