Yoplait understands the struggles of modern motherhood in their latest ad, “You’ve Got This, Mom On!”. The commercial outlines that the first rule of being a mum is that ‘someone’s always judging’ and taps into the competitiveness of parenting. The spot features all kinds of mothers who are judged by opinionated onlookers for breastfeeding in public, not breastfeeding at all, staying at home, working, being too old etc. ‘Mom On’ stands up for mums everywhere by helping defuse the judgement of others through a blend of humour, confidence-building and empathy. Essentially, Yoplait is encouraging women to ignore the haters and be their own best version of a mum by doing whatever feels right for their families.