Boyz II Men, a ‘90s R&B band, prove they can make all kinds or irksome medical side effects sound sexy for Geico’s “It’s What You Do” campaign. The car insurance company’s TV spot features a woman at a pharmacy getting the run-down on possible physical reactions to her medications in the smoothest way possible – a harmonised, personalised song from the band themselves. The ad is part of a wider campaign in which Boyz II Men share all kinds of bad news in beautiful tunes, including awkward Tinder dates, unattractive haircuts and telling your parents to stop liking every one of your posts. It all comes down to the point that if you want to save on car insurance, switching to Geico is ‘what you do’. If you’d like to check out some more smooth, but brutal, ‘90s melodies for the campaign, click here.