Amazon has released a series of quirky spots promoting its Music Unlimited streaming service. The campaign is based around the idea that with 40 million songs, there should be one for every moment you encounter. Babies gorge on ice cream in car seats to “Just Can’t Get Enough” by Depeche Mode, a blissful dog enjoys a trip in the car to Avicii’s “Levels,” and a cat wrecks a bathroom to “Anarchy in the U.K.” by the Sex Pistols. Although the campaign does feel similar to some of Spotify’s previous work from the #thatsongwhen campaign, the difference is in the execution. Amazon’s use of YouTube-like 20-second clips give a relatable, engaging and homely approach to the idea.