Google and Android share software patents with PAX

What Next?

YouTube to offer a new tool to reduce brand-safety uncertainty

In response to recent hesitation about brand safety on YouTube, the company is working with third-party brand-safety vendors to encourage marketers to continue using their channel to advertise. The partnership with companies, such as DoubleVerify, comes after the discovery that brands, like Optus, had ads placed on and next to videos made by terrorists, white supremacists and pornographers (to name a few). Marketers can rest assured that the new tool is expected to review hundreds of thousands of videos daily to ensure that they are appropriate for brands to advertise near, although no official timeframe for the launch has been announced.

Samsung integrates Pinterest’s ‘Lens’ in Galaxy S8

Samsung has strategically embedded Pinterest’s visual search technology, Lens, into the new Galaxy S8. Lens is technology that uses the phone’s camera to recognize physical objects and pull up related items from Pinterest. The technology is able to recognise more than 1 billion objects, and works best on home décor, clothing and food items. Although Lens is also available on any iOS or Android phone via the Pinterest app, Galaxy S8 users will be able to access the tool through Samsung’s new smart assistant (Bixby) in conjunction with the built-in camera, browser or photo gallery apps.

My Kitchen Rules is back on the table

National Free to Air Station Audience
My Kitchen Rules – Wed Ch 7 1,436,000
My Kitchen Rules – Mon Ch 7 1,337,000
Married at First Sight – Mon Ch 9 1,300,000
My Kitchen Rules – Tues Ch 7 1,236,000
Married at First Sight – Sun Ch 9 1,229,000
My Kitchen Rules – Sun Ch 7 1,171,000
Married at First Sight – Tues Ch 9 1,035,000
Home and Away – Mon Ch 7 844,000
Murder Uncovered – Mon Ch 7 781,000
House Husbands – Mon Ch 9 776,000
26/03 – 1/04

“Make It Stop” will help you understand sensory overload

The latest PSA from British advocacy group National Autistic Society (NAS) is trying to help people understand what it’s like to experience sensory overload. The video runs for 1 minute 20 seconds, and is a harrowing account of the chaos that can rule an autistic person’s life.

The YouTube notes read:

I’m autistic. And sometimes I get too much information.
It’s as if my brain is too crowded – and about to explode.
But by taking a minute, you can give an autistic person like me the time they need.
Understand autism, the person, and the change you can make.

The ad, titled “Make It Stop”, not only educates people on the struggle that is dealing with “TMI” or “too much information”, but also on what we can do to help people with autism avoid sensory overload.

Micro-influencers trump celebrities

The idea that consumers trust peers more than brands has been around for decades, which makes the phenomenon of social media ‘influencers’ not entirely recent. A recent theory, however, claims that the smaller the influencer, the more trusted they are. Studies have also found that as follower counts go down, engagement goes up (and subsequently cost goes down). Using this concept, coveted ‘micro-influencers,’ who have smaller followings of between 10,000 – 100,000, offer more targeted, affordable and engaging strategic solutions to promoting businesses online than celebrity influencers. The hard part: sorting through the sea of profiles to find the right micro-influencer for your brand.

Instagram Stories celebrates diversity of expression

The ultimate rival of Snapchat, Instagram Stories, has launched their first global campaign in the form of 15-second films. The platform celebrates the diversity of expression among its users by juxtaposing extraordinarily impressive adventures with much more casual moments. The concept for the ad stems from the obvious shift in the way users express themselves on Instagram since the launch of Stories. Instead of only publishing selected highlights, people now showcase their silly, casual and funny moments that disappear in 24 hours on the platform. Instagram is set to release approximately 20 films by the end of the campaign, which intends to ‘share the true joy in the community’.

 

 

Google and Android share software patents with PAX

Google and a group of top Android makers have settled on a new licencing program, PAX, to collectively defend themselves against patent lawsuits. The ‘Android Networked Cross-License Agreement’ includes members such as Google, Samsung Electronics, LG Electronics, HTC and more, with a collective ownership of more than 230,000 patents worldwide. The move is set to bring ‘patent peace’ to expand the openness of the Android ecosystem by allowing more freedom to innovate. Joining is free to anyone, and you can send a license request here.

Did you catch last week’s issue of What Next? Or would you like to browse our previous issues?

Back to all issues