Mercedes-Benz ‘grows up’ with new campaign

Mercedes-Benz have just launched their new ‘Grow Up’ campaign, which includes the most extensive amount of content creation in the history of the brand.  Promoting their compact car series, the brand have rolled out five short films which each suggest a basic life lesson: get a job, start a family, be a good parent etc. The intimate approach reinterprets the traditional values and attitudes of Mercedes-Benz, as the cars become settings for complex emotional stories.

 

Watch 3 channels at once on PS4, because you can

This week, Sony have come up with an interesting proposal that will allow you to take multitasking to the next level. The company has recently announced they are set to launch a new multi-view feature, which allows PlayStation Vue subscribers to watch up to three TV channels on-screen simultaneously on their PS4. Audio will play from whichever channel is in the primary box, and can easily be switched between stations. The feature will optimistically be able to reduce the amount of disagreements that take place in private lounge rooms, but is mainly expected to be optimized by sport fans in preparation for March Madness.

Marriage takes over the kitchen

National Free to Air Channel Audience
Married at First Sight – Sun Ch 9 1,170,000
My Kitchen Rules – Mon Ch 7 1,120,000
My Kitchen Rules – Wed Ch 7 1,105,000
Married at First Sight – Mon Ch 9 1,100,000
Married at First Sight – Tues Ch 9 1,089,000
My Kitchen Rules – Sun Ch 7 1,059,000
My Kitchen Rules – Tues Ch 7 1,048,000
I’m a Celebrity… Get Me Out of Here! – Thurs Ch 10 844,000
I’m a Celebrity… Get Me Out of Here! – Wed Ch 10 807,000
I’m a Celebrity… Get Me Out of Here! – Mon Ch 10 777,000
27/02 – 5/03

Google Trusted Stores gets booted for newer model

Google Trusted Stores is in the process of shutting down, while Google Customer Reviews is set to take its place. Instead of being a certification program, the new model collects reviews from customers after they purchase and receive their orders, working in a similar way to Trustpilot. Under the new program, merchants will be able to manage their reviews in Google Merchant Center, gain new insights into their seller ratings and have more ways to customise the Google badge and opt-in form on their sites. Find out how to get started with Customer Reviews here.

Facebook ranks reactions > likes

Facebook have found ‘reactions’ to be a stronger signal than ‘likes’ when it comes to indicating the types of content users would like to see. It takes a longer amount of time to ‘react’ to content, which Facebook have interpreted as a higher level of involvement from the user, and therefore suggests the content is more engaging. This insight has prompted a change in the news feed algorithm to prioritise reactions over likes, although all reactions will continue to be weighted equally. In just over a year reactions have been used more than 300 billion times, and pose a new challenge to marketers to create content that is worthy of the extra investment of a reaction.

Jose Cuervo want you to live in the moment

Jose Cuervo have taken ‘living in the moment’ to the extreme, producing an impressive blockbuster apocalypse scene coupled with Elvis Presley’s ‘It’s Now or Never’. Advertising tequila, the tagline “tomorrow is overrated” plays on their reputation to build energy and excitement so you can fully embrace the moment you are in right now. The campaign also includes a series of 15 second pre-roll ads that strengthen the message to “screw the future” by comparing mundane tasks with fun opportunities, such as a conference call (tomorrow) vs. a concert (now).

Instagram lets you share 10 selfies at once

Last week Instagram rolled out an update that lets you combine up to 10 photos and videos in one post. The new feature allows users to choose multiple pieces of content that can then be reorganised, edited or layered with a filter, individually or all at once. This gives marketers a chance to deliver more detailed messages about a particular topic without taking over people’s feeds (or cluttering their profile with multiple images).  The update can be optimised to feature products, walk users through step-by-step tutorials or share what’s happening at an event.

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