Google Opens Up Search Data to YouTube Advertisers

What Next?

Did Netflix Troll Trump with this House of Cards Teaser?

As many gathered for Trump’s Presidential Inauguration speech, Netflix geared up to release its shadowy new trailer for season five of House of Cards via Twitter. The trailer’s grim political under-tone hasn’t shied away from controversy, with the ominous tagline reading “We make the terror” and an upside-down American flag waving in distress. Netflix wasn’t the only brand having a subtle dig on Friday, they were joined by the North Face, Expedia and Ben & Jerry’s.

Sting Like A Bee in VR

A new VR project by Häagen-Dazs blends entertainment, education and technology to teach new audiences about the plight of the honey bee. Since 2008 the brand has used its marketing to champion the life of bees, and the newly debuted trailer gives us a taste of what it will be like to experience bee-vision in first person. The video was debuted at Sundance, and Häagen-Dazs U.S. director of marketing commented, “The capacity to use virtual reality to shrink the viewer down to the size of the honey bee so they can fly around and see what’s actually going on for bees and ultimately learn what they can do to make a difference is really exciting to us.”

The Cricket Bowls Over the Ratings

National Free to Air Station Audience
One Day Cricket – Australia V Pakistan – Sunday Ch 9 999,000
One Day Cricket – Australia V Pakistan – Thursday Ch 9 952,000
2017 Australian Open – Sunday Ch 7 931,000
Big Bash League – Friday Ch 10 801,000
Big Bash League – Saturday Ch 10 788,000
2017 Australian Open – Wednesday Ch 7 742,000
2017 Australian Open – Saturday Ch 7 719,000
Big Bash League – Tuesday Ch 10 703,000
RBT – Monday Ch 9 662,000
2017 Australian Open – Friday Ch 7 636,000
Big Bash League – Monday Ch 10 630,000
16/01 – 22/01

Kohler’s Upped the Ad Game for an Everyday Bathroom Fixture

Think Hollywood-style glamour, think thrill, think mystery. Think… bathroom fixtures? Kohler’s new campaign, titled “Never Too Wanted”, features their oddly intriguing Composed Faucet Collection, and plays out like a 60 second noir crime film. And just like that, all other ads for faucets are rendered ‘dull’. Cinematic ads seem to be rolling out more frequently than ever, with spots from Burberry and BMW attracting a lot of attention in 2016. The best ads are those that tell great stories, and with the challenge of waning attention spans and skippable content, brands are racing to tell the best story yet.

Google Opens Up Search Data to YouTube Advertisers

Google has just announced a new feature that will allow advertisers to be more specific with targeting than ever before. Soon, brands will be able to show ads to YouTube viewers based on their search history. Increased competition from Facebook is said to be the reason for the change, as Google have traditionally kept search and other ad products separate. This will surely bring about a wave of privacy arguments from concerned stakeholders, something that Google is no stranger to. Their defence? This type of targeting is only available for users logged in to Chrome, and users can turn off personalisation in their settings.


The Swedes Invent a Coughing Billboard

Swedish pharmacy chain Apotek Hjärtat is encouraging smokers to give up, using a digital billboard that visually reacts to cigarette smoke. The new street furniture placement is able to detect smoking nearby, and once it does, a man on the screen immediately begins coughing. The line “New year, new resolutions” appears, with a selection of nicotine replacement products. While it’s too early to see the campaign’s impact on product sales, an online video showing pedestrians surprised reactions to the billboard has been viewed nearly 600,000 times across the pharmacy’s Facebook and YouTube pages.

Hyundai Is Pulling the Ad Version of an All Nighter

Typically, most Super Bowl ads are months in the making, yet this year Hyundai will condense their entire production process into roughly three hours. Hyundai announced that in order to capture “some of the best off-the-field Super Bowl moments” in their post-game slot, the director will “shoot, edit and produce the 90-second documentary in real time,” i.e. they’re shooting the thing during the game. The ad is due to air immediately after the game ends but before the trophy ceremony. Talk about a tight deadline…

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