Issue 323 | 9th November 2016

What Next?

Microsoft, You Have Our Attention

The announcement of Microsoft’s latest Surface device certainly has creative tongues wagging. The all-in-one desktop, named ‘Studio’, boasts a 28 inch display, a substantial Nvidia graphics processor and an interesting piece of input hardware: a rotary dial. Panos Panay, Microsoft’s Hardware Chief, describes the overall objective as a kind of unity between left brain and right, “What we wanted to do with this product is take you from being the most productive person to the most creative person, and bring them as close together as you can possibly could be.” The beautiful launch ad, which you can watch below, positions the machine very clearly alongside Apple’s iMac.

This Is Samsung’s Version Of Flowers And A Card

Samsung has said ‘I’m sorry’ with three full page apology ads, taken out in The Wall Street Journal, The New York Times, and The Washington Post. The long form ad is a letter addressed to “our valued customers” that assures action and makes some big customer service promises. “We are taking proactive steps to identify and address what went wrong and how we need to improve our operations…we will listen to you, learn from this and act in a way that allows us to earn back your trust.” On the very same day, Wells Fargo also ran full page apology ads in response to recent leaks about treatment of their staff.

The Cup Beats The Block

National Free to Air Station Audience
The Melbourne Cup Carnival: Melbourne Cup Ch 7 2,057,000
The Block -Wed Ch 9 1,038,000
The Block -Tues Ch 9 983,000
The Block -Mon Ch 9 928,000
First Test – Australia v South Africa – Session 3 Ch 9 850,000
Doctor Doctor Ch 9 806,000
First Dates – Tues Ch 7 798,000
The Chase Australia Ch 7 777,000
Better Homes and Gardens Ch 7 772,000
Home and Away – Tues Ch 7 754,000
Highway Patrol Ch 7 742,000
31/10 – 6/11

Burberry’s Feature Film Trailer Is Actually Just An Ad

Burberry have kicked off the Christmas advertising season in true style, with an ad that has amassed over 4 million views on YouTube in just one week. The ad was directed by Academy Award-winning filmmaker Asif Kapadia and masquerades as a movie trailer about the life of Thomas Burberry. It stars Domhnall Gleeson and Sienna Miller, and people like it so much that they’re calling for the story to be made into a full-length feature film. Fashion, war and infidelity – evidently a winning combination.

It’s Time For An Emoji Upgrade

Your emojis are about to get a facelift, with the developer preview of iOS 10.2 confirming several new additions to users’ keyboards. The update is expected before the end of the year, and includes shrug, fingers crossed, avocado and face palm emojis. Also new and noteworthy are: a nod to David Bowie, a drooling face and a salad. Emojis are fast becoming an important language for advertisers to master, 92% of online consumers use emoji. Brands are evidently aware of emojis’ importance, with the number of active campaigns containing emojis increasing by 557 percent from July 2015-16. It’s interesting to note that the leading categories for emoji usage in Australians are Holidays, Mammals, Alcohol, Junk Food, Birds, Clothing and Pets.

IKEA Built A Replica Of A War-Damaged Syrian Home

An in-store activation from Red Cross & IKEA has the world talking this week – the furniture giant built a replica of a home in Damascus, Syria into the display floor of their Norwegian flagship. The recognisable IKEA price tags described the ongoing civil war in Syria and encouraged donations via text message. The installation was seen by approximately 80,000 visitors across two weeks, raising close to 22 million euros.

Instagram Trials Long-awaited Shopping Feature

In news that doesn’t come as much of a shock, Instagram now wants its users to “learn more about” the items featured in posts, with a new feature that enables brands to tag products. According to the official announcement, “this te$t gives our community valuable $tep$ along their $hopping journey before they make a purcha$e.” Reading between the lines, this new feature is going to help Instagram further grow their revenue while potentially improving advertiser ROI. Shoppable content is currently being tested with a select few U.S. brands, but will no doubt be rolled out more broadly in the near future.

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