Issue 322 | 26 October 2016

What Next?

Hillary Asks Americans To “Troll Trump”

Supporters of Hillary Clinton can now sign up to “Troll Trump”, donating to her campaign every time Trump sends out a tweet. The campaign website encourages users to, “Show Donald that his unhinged rhetoric comes at a cost,” by signing up to automatically donate 50 cents, $1, $3, $5, $10 or other amounts per tweet. Donations will be accepted up until election day and, going by the Republican presidential nominee’s late night tweeting habits, the campaign is set to raise a significant amount of cash.

After 15 Years, BMW Is Back In The Film Game

Some of you may remember the 8 short films that BMW released in 2001, promoting a selection of their performance range. Well they’re at it again, with a 13 minute film titled “The Escape”. Clive Owen is back – he was the driver in their first film series– and he’s showing off a 2017 BMW 540i alongside Dakota Fanning. The short was directed by Neill Blomkamp (District 9, Elysium, Chappie) and has garnered over 750,000 views in just two days. Read more about the film here.

Channel 9 Dominates With The Block

National Free to Air Station Audience
The Block – Sun Ch 9 1,190,000
The Block – Tues Ch 9 1,049,000
The Block – Mon Ch 9 1,042,000
The Block – Wed Ch 9 1,040,000
The Secret Daughter Ch 7 862,000
Doctor Doctor Ch 9 817,000
The X Factor – Tues Ch 7 806,000
The X Factor – Mon Ch 7 798,000
Better Homes and Gardens Ch 7 774,000
Home and Away Ch 7 772,000
17/10 – 23/10  7

Dronevertising, As Demonstrated By Uber

Uber has been accused of heckling drivers in Mexico City, sending out a swarm of ad-bearing drones in peak hour traffic. This strategy comes as part of their Latin American expansion, and is essentially a large scale guilt trip that encourages commuters to use Uber’s carpooling service, UberPOOL. The messages reference the pollution in Mexico’s capital: “Driving by yourself? This is why you can never see the volcanoes.”

Star Wars Is The Gift That Keeps On Giving

Duracell have continued their partnership with Star Wars this year, because it turns out R2-D2 needs batteries too. Their new ad shows patients at a children’s hospital transporting R2-D2 as part of a Rebel mission titled “How The Rebels Saved Christmas”. The ad publicisies the battery brand’s corporate social responsibility efforts – every Christmas, they donate one million batteries to Children’s Hospitals across America.

Twitter Seeks The Cover Of Darkness

Yesterday, Bloomberg published an article claiming that Twitter is planning hundreds of job cuts “as soon as this week”. This was followed by a press release from Twitter, announcing that their quarterly earnings report would be released on Thursday at 4 a.m. PST as opposed to the usual time of 1 p.m. They cited avoiding peer call “conflicts” (Google and Amazon will both be releasing their reports at 1.p.m.) as the reason for the delay, but many are speculating that the content of the report may be the true explanation. Twitter’s share price has fallen 40% in the last 12 months.

Facebook Messenger Now Supports PayPal

PayPal is now confirmed as an available payment option for Facebook Messenger users in the United States. Facebook has been supporting chat payments for a little over a month, however PayPal is the first partnership that allows all chatbot shoppers to use an external payment service. The capability will be rolled out to other services by the end of the year, as Facebook solidifies partnerships with Stripe, Visa, MasterCard and American Express.

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