Faux snow and a suspended Jeep

What Next?

Faux snow and a suspended Jeep

In what can only be described as impressive, Lara Croft has suspended a 900kg Jeep Wrangler from the side of a building in Times Square. The experiential billboard promotes the new PS4 game “Rise of the Tomb Raider”, representing a “parking spot that maybe only Lara Croft could possibly get.” The vehicle is pumping out fake snow for the next month, with an aim to replicate the extreme weather conditions experienced by Croft in the game.

Press play on Snapchat Stories

In a bid to help reduce Stories feed clutter, Snapchat has rolled out a new feature which allows users to create story playlists. Story playlists are described as “an easy way to select the Stories you want to watch and seamlessly view them full screen in the order you selected them”.  After adding a number of your friends’ stories to a playlist, you can now watch them in succession without having to watch stories from users you’re no longer interested in. Any stories in user playlists will be monetised, with interstitial ads being placed between some of the content. In its latest update, the app has also given auto-advance the flick and demoted Discover pages, which will now appear at the bottom of your Stories feed.

Bathurst comes out on top

National Free to Air Station Audience
Supercars Championship: Bathurst D3 Ch 10 1,374,000
The Block – Sun Ch 9 1,155,000
The Block – Mon Ch 9 1,135,000
The Secret Daughter Ch 7 1,091,000
Hyde & Seek Ch 9 1,003,000
The X Factor – Mon Ch 7 964,000
The Block – Tues Ch 9 930,000
The X Factor – Sun Ch 7 914,000
The Block – Wed Ch 9 903,000
The X Factor – Tues Ch 7 895,000
3/10 – 9/10

Get outta my dreams, get into my car

The Washington Post has run its first interactive ad through Apple TV. The App Store allows media companies to upload content to its platform – when someone downloads the Apple TV Washington Post app, they get access to roughly 20 videos per day. This particular ad is for Jaguar, and lets viewers cycle through galleries of the car in the ad using their remote. According to The Post, initial data shows that the engagement rates for this particular ad are higher than pre-roll on websites.

Swipe right for jobs

If you work in film or TV, you’ll know that finding a job isn’t always easy. Cinematcher – an app created by media coordinator-turned-entrepreneur, Lauren Magura – is set to change this. Magura has created a matchmaking app for the film & TV industry that aims to “provide a more stable and instant way of finding and creating work in a not so stable industry.” Cinematcher users choose from the “Hire” or “Get Hired” options and then, much like Tinder, the app provides them with available jobs or freelancers in their area. Users can choose to “connect” or “discard” matches, and once two users connect, they’re able to message each other.

Samsung says it’s time to power down

Samsung has released a statement this week asking “all global partners to stop sales and exchanges of Galaxy Note 7 while further investigation takes place.” The past month has been a disaster for the global tech giant: in early September they recalled the Galaxy Note 7 just weeks after launch, after reports of exploding batteries begun to surface. Replacements issued in late-September also experienced similarly dangerous malfunctions, users reporting that their phones were emitting smoke and catching fire. Samsung has asked that current owners of a Galaxy Note 7, both original and replacement models, “power down and take advantage of the remedies available, including a refund at their place of purchase.”  Unsurprisingly, social media analytics company Spredfast reports that sentiment surrounding the Samsung brand has taken a massive dive, declining by 186 percent in the past month.

Facebook at work

Facebook Workplace is now open to the public, after 18 months of testing. The platform mimics many of the same features that Facebook users are accustomed to: News Feed, Facebook Live, Reactions and Trending Posts. New features include Multi-Company Groups and Workplace Analytics. Facebook Workplace represents a different kind of revenue stream for the company – there is no advertising on the platform. The fees are US$3 p/month p/person for the first 1,000 users, US$2 for up to 10,000 users and US$1 for more than 10,000. Interested? You can read more about the platform here.

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