Spy it, click it, buy it

Ted Baker has released an interactive short film that encourages viewers to purchase looks throughout the clip. The film, ‘Mission Impeccable’, which is directed by Crowns & Owls, gives shoppers the opportunity to snag a look in real time to add to their ‘vault’ by using on-screen toggles. At the end of the film, the viewers review their vault and proceed to checkout their new purchases. The film addresses the viewers as agents and immerses them into the 70’s style spy film as one of the cast. Become a spy and shop up a storm here.

Track your doggy’s dos and don’ts

A new app has been released for new and existing dog owners to allow their local vet to have a better understanding of their pup. DogLookBook aims to make you a better ‘fur parent’ by encouraging you to record your dog’s activities, vaccines and behaviours on a regular basis. The app is especially helpful for new puppy owners, giving them a socialisation schedule for the first 14 weeks from bringing their new buddy home. The schedule is to help prevent the dogs from becoming aggressive and to make owners more accountable for their dog’s behaviours.

The Block paves the way

National Free to Air Station Audience
The Block – Sun Ch 9 1,099,000
Married at First Sight – Wed Ch 9 979,000
The Block – Mon Ch 9 979,000
Married at First Sight – Mon Ch 9 940,000
Married at First Sight – Tues Ch 9 920,000
The Block – Tues Ch 9 849,000
The Bachelor Australia – Wed Ch 10 846,000
The Big Music Quiz – Sun Ch 7 843,000
The Bachelor Australia – Thurs Ch 10 818,000
Home and Away – Mon Ch 7 815,000
5/09 – 11/09

Get glasses to get fit?

This pair of glasses will not only improve your vision, but also monitor your health levels.  Created by The Shop from VSP Global, the high-tech reading glasses track the wearer’s health activities using tech embedded into the temple of the frames. VSP Global partnered with the University of Southern California to help integrate the tech without compromising the design and functionality of the glasses. Level™ is equipped with a gyroscope, a magnetometer, and an accelerometer which sends data to the app to track the activities of the wearer, such as steps, calories burned, and lengths of an exercise session. Watch more here to find out how these high-tech frames work:

Bro-Bot’s a bit of a douche

Sonobi, an ad-tech company, has created the Bro-Bot: a douchey bro who is everything that is wrong with the ad-tech industry. The clever four-part series focuses on Bro-Bot’s daily interactions. The series takes a poke at some familiar characters in the advertising industry: The Middle Man, The Narcissist, and The Disruptor. The campaign was a way to show that Sonobi “gets it” and isn’t like the other ad-techs around. The hidden pitch is for their media planning system, JetStream. Check out the first in the series below.

360° pirouettes

Samsung has just sponsored the world’s first VR ballet recital – and it’s free to watch on YouTube. Nightfall, from the Dutch National Ballet, is an eight minute recital filmed with a 360° camera in collaboration with &samhoud Media. As one of the latest ‘art meets technology’ offerings, the ethereal ballet follows a strange creature hunting the dancers while accompanied by a violinist throughout. The modernised ballet is viewable on any mobile and tablet device or VR headset. Get your Google Goggles out (or just your phone), and watch Nightfall here:


Back up Becky, Ice T’s making lemonade

First, we had Beyoncé’s Lemonade, and now it looks like Ice T is making some too. Geico’s latest addition to their “It’s Not Surprising” campaign, features Ice T having trouble explaining to the locals that he’s selling lemonade and not iced tea. The two-part ad follows up with Ice T’s “The Art of the Squeeze”, which teaches viewers how to hustle and make top bucks for your lemonade. Grab your pen and paper and take note below.

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