New tourism app, Visit Orlando, is using cognitive computing to connect with visitors. The app uses IBM Watson – a technology platform that unearths insights from large amounts of unstructured data using natural language processing and machine learning – so people can converse with the app in order to find what they need. Visitors can ask Watson “where’s the best coffee in Orlando” or “What should I see tomorrow?” and he’ll point them in the right direction. You can also play augmented reality games through the app while exploring the city allowing you to interact with different landmarks or play a selfie scavenger hunt. The app uses the Natural Language Classifier and AlchemyLanguage services from Watson, and will source its information from multiple travel guides such as TripAdvisor, to provide a personalised experience.