Tumblr wants to split ad profits with you

What Next?

Instagram is making things snappy

Today, Instagram launched a new platform that allows users to upload a story that will last 24 hours before disappearing.  The photomedia social platform is trying to snap Snapchat’s market share and take advantage of the growing audience wanting a quick visual fix. While we from the outside world can see the undeniable similarities, Instagram insists that this feature is designed to reduce the anxiety their users get around over-posting. Instagram currently allows 60-second videos to be posted in your feed, however, when using the new story feature, your videos will have a 10-second restriction (Snapchat who, right?). Who are we to say who’s trying to copy who – take a look for yourself below:

Tumblr wants to split ad profits with you

The company has recently announced that it will be adding a paid promotions feature, giving bloggers the opportunity to get a cut of the cash. The ads will start appearing from tomorrow across Tumblr blogs; allowing brands to reach up to 550 million users each month. In a blog released by Tumblr, the company stated that the feature will be available to “any eligible Tumblr—poet, musician, fan artist, and misfit weirdo mere lord alike”.The new paid promotion platform is said to run alongside the existing Yahoo display and Gemini native ads. Bloggers aren’t expected to see a cut of the money until later this year, and so far there’s no word on how their share will be split. However, one thing is for sure, Tumblr’s parent company, Yahoo, will soon be basking in the glow from the monetisation of Tumblr.


MasterChef boils to the top

National Free to Air Station Audience
MasterChef Australia Winner Announced – Tues Ch 10 1,887,000
MasterChef Australia Grand Finale Part 2 – Tues Ch 10 1,710,000
MasterChef Australia Grand Finale Part 1 – Mon Ch 10 1,441,000
The Bachelor Australia  Launch – Wed Ch 10 882000
Have You Been Paying Attention? – Mon Ch 10 825000
The Bachelor Australia – Thurs Ch 10 824000
The Project – Tues Ch 10 813000
The Project – Mon Ch 10 803000
Home and Away – Tues Ch 7 791000
Home and Away – Mon Ch 7 784000
25/07 – 31/07

Mini’s Olympic effort to get on the global stage

All eyes are on the Olympics, so it’s no surprise that many of the world’s biggest brands are racing to take their place on the world stage. Mini, the British automotive company, attempts to humanize American Olympians in their campaign “Defy Labels”. While expanding on Mini’s well known motto, the campaign focuses on some of America’s most recognised athletes competing in the games, and labels them with everyday negativity that is used to oppress greatness. The labels are then shrugged off with the line “the only label that matters is Olympian”, bringing home Mini’s manta.


Use your fingerprint to board your flight

You could soon be checking in using bio-metric scanning for your next trip abroad. Clear is a device that will scan your passport using facial recognition technology or eye, and fingerprint scanning to authenticate your identity so that you no longer have to line up. Once registered, the machine will safely store your data until your next trip, eradicating the need to go through the process again. The device has already been cleared by The Department of Homeland Security and has been certified as an anti-terrorism technology.


Lapse is putting the AR in art

Hidden installations in Miami are now discoverable with Lapse, an experimental Augmented Reality app. Users track down site-specific experiences that they can only unlock using Lapse. The app utilises AR to take people on a different kind of tour around the city, and uses a phone’s camera lens to recognise specific locations or objects to trigger the artistic installations. The app features a map to take you to where the action is happening, and all users have to do is simply pull out their phones, scan over the location and see or hear the landscape change before their very eyes.

Yoghurt brand targets Pokéstops

This yoghurt company thought outside the Pokéball and it’s paying off. Pokémon Go has been making waves for just over a month, however, very few companies have been able to tap into its huge on-the-go consumer base due to the app’s lack of in-game advertising. Heavyweight fast-food giant McDonald’s teamed up with Pokémon Go creators Niantic Labs, to launch the first sponsored Pokéstop a couple of weeks ago after the game’s launch in Japan. However, Stonyfield, an American yoghurt company, thought up a cheaper and equally effective way to target these ever moving consumers: geo-targeted apps. Essentially, when players are near a Pokéstop with the Pokémon Go app open, they may open a messenger app to text a friend or check the weather with an app before continuing to play. Once they do, the player will then be served the game-themed Stonyfield ad. If you can’t advertise in the Pokémon Go app, then why not advertise around it?

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