Pinterest elevates the in-store shopping experience

What Next?

Never look foolish again with these smart pants

Creative technology studio Chaotic R&D has created a pair of pants that will text the wearer if their zipper is undone. Using invisible UI, the pants – aptly named ‘Notifly’, recognises when your zipper is up or down with the help of electronic fabric and thread. The button of the pants acts as an on/off switch for the sensory technology that alerts wearers if their zipper is down, and sends an alert to their phone. Wearable technology just keeps looking more and more appealing.

Pinterest elevates the in-store shopping experience

Pinterest has turned their virtual “Pin” button into a real physical version.  This real “Pin”, which shares the same functionality as its virtual counterpart, was created for a campaign in Brazil that lets people pin items in stores and save them immediately to virtual inspiration boards on Pinterest itself. The pin uses Bluetooth low energy (BLE) to connect with a “PinList” app that the shopper must download to his or her phone. This technology helps the pin locate the nearest person and connect with their app. Though the real life pin button looks a little bit goofy, it definitely puts a bit of novelty in the in-store shopping experience.

The might of the State of Origin reigns supreme

National Free to Air Station Audience
State of Origin Match – Wed Ch 9 2,610,000
State of Origin Post Match – Wed Ch 9 1,796,000
The Voice – Sun Ch 9 1,303,000
House Rules – Sun Ch 7 1,207,000
The Voice – Mon Ch 9 1,140,000
Masterchef Australia – Tues Ch 10 1,106,000
Masterchef Australia – Thurs Ch 10 1,091,000
State of Origin Post Match – Wed Ch 9 1,025,000
Masterchef Australia – Mon Ch 10 921,000
Masterchef Australia – Sun Ch 10 919,000
30/05 – 5/06

 

US Navy announces new Minion-esque, high tech diving helmet

The US Navy is developing a new diving helmet fitted with Divers Augmented Vision Display (DAVD), which is essentially a fancy underwater HUD. The helmet – closely resembling the minions from beloved children’s film Despicable Me – features a high-resolution, see-through head-up display embedded directly inside the diving helmet. It allows divers to get a real-time look at their location and dive site. The HUD also displays photos, diagrams, text messages and augmented reality videos.

A pop-up shop for your pet

Earlier this week, pet company Bark & Co. launched a pop-up pet shop allowing pets to do their own shopping. The shop, named Bark Shop Live, opened in New York for only a week, and allowed dogs to shop for themselves using technology to help their human owners track what they like and don’t like. Whenever a dog played with a specific toy in the store, a Bark Shop belt they are made to wear interacts with RFID within the toy. It then sends radio signals to a mobile app on the smartphone of the dog’s owner, allowing them to see what their dog prefers playing with. The app also saves a recap of the pup’s playtime, and allows its owner to simply tap and purchase their dog’s favourite item, which can be shipped directly to their home.

Snickers surprises with interactive billboard

Snickers has continued their Marilyn Monroe creative from the Super Bowl campaign and translated it into an interactive billboard. Located on the streets of New York, the digital billboard shows the famed actress with her skirt blowing over a subway grate, staying in tune with the theme of the brand’s Super Bowl spot in February.  Erected in honour of Marilyn Monroe’s 90th birthday, the digital billboard flashes the original movie scene from  1955’s The Seven Year Itch at passersby. Though unassuming at first, the billboard has a sneaky facial recognition camera to gauge the reaction from passersby, and changes quickly when it detects people ogling the sexy clip a little too long. Watch the billboard in action below.

 

Björk stuns in Sydney with the help of VR

Last week, zany Icelandic singer Björk unveiled her new virtual reality exhibition in Sydney, with a five hour-long DJ set. The petite singer could barely be seen amongst an overwhelming amount of plants while she spun song after song. However, the real magic came when audiences put on their VR headsets during “Notget,” a song from her most recent album, Vulnicura, in which the HTC Vive virtual reality system and headset tracked the viewer throughout a square of the room, allowing you to move around the experience and for it to react to your presence. The interactive exhibit also featured four other digital experiences that centred on various music videos from the Icelandic artist. Björk Digital offers a peek of the imminent possibilities that could foster from the merge between art and virtual reality technology.

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