Wearable tech reaches new climatic heights

What Next?

Eye scanners come to mobile banking

American banking company, Wells Fargo is introducing a security feature for their corporate customers that is straight out of a futuristic film. The banking firm has just implemented eye scanning technology for executives to log into mobile banking accounts. The mobile app utilises technology from EyeVerify, creators of EyePrint ID, to ensure optimum security for substantial financial transactions. In no time at all, Wells Fargo users are verified through their phone camera that read the user’s unique eye veins and micro features in and around the eye, even if they’re wearing glasses. Now that’s what you call ‘eye-catching’ technology.

Wearable tech reaches new climatic heights

Designer Jude Marks has created a high-tech collection that could be straight out of the pages of a science fiction novel. The line called Cüler, incorporates an endothermic system that absorbs heat in order to keep the wearer cool. On the front of each article is an interface that allows the user to adjust his or her individual temperature settings. Items from the Cüler collection are also capable of detecting the wearer’s heart rate, and sendd out an alert if it reaches an unsafe level. The collection was created to demonstrate how clothes of the future will need to serve dual purposes because of rapidly rising global temperatures.

The Voice strikes again

National Free to Air Station Audience
The Voice – Mon Ch 9 1,280,000
The Voice – Sun Ch 9 1,244,000
Masterchef Australia – Tues Ch 10 1,033,000
House Rules: Whole House Reveal – Sun Ch 7 1,030,000
Masterchef Australia – Wed Ch 10 965000
Masterchef Australia – Sun Ch 10 956000
Masterchef Australia – Thurs Ch 10 908000
Seven Year Switch Ch 7 903000
Masterchef Australia – Mon Ch 10 893000
Home and Away – Tues Ch 7 827000

Paramount launches a ‘Mutant’ chatbot on Kik

Earlier this week, Paramount Pictures launched a Kik campaign to promote the upcoming film Teenage Mutant Ninja Turtles: Out of the Shadows. Utilising the popular messaging app to reach a younger audience, the Kik campaign turns the four crime-fighting, pizza-loving, reptile superheroes into chatbots. Users can have full-blown conversations with their beloved teenage mutant ninja turtle, from Michelangelo to Donatello, as if they were in a group chat with the awesome foursome. Users are then served GIFs and links to the trailer for the new movie. According to Kik’s director of platform services, Paul Gray,  this is the first time a campaign has utilised all brand capabilities on the Kik platform. He also likened the bots to a choose-your-own-adventure book.

Get nude with Naja

A recent campaign by a U.S. lingerie company is making sure that there is a ‘nude for all’ shade for their multi-cultural consumers. This idea came about when co-founder Catalina Girald saw Olympic gold medal-winning Gabby Douglas compete in the 2012 Summer Olympics wearing a “nude” ankle wrap that didn’t match her skin tone. Girald was taken aback that in the market “nude” only came in one shade, and unfortunately those like Douglas, who is African-American, have no other option when trying to find nude underwear. The campaign consists of ads featuring ten diverse every-day women and their stories on Naja’s website and social media channels. Naja also have plans to expand the campaign to include outdoor ads later this year.

Nissan takes on Tesla

Automotive leader Nissan and power management leader Eaton, have joined forces to unveil a new residential energy storage unit – designed to be the most affordable in the market today. It’s called xStorage, and it costs around $4,500. With the release of the xStorage, Nissan hopes to take a piece of Tesla’s dominance in the sustainable battery provider category of the automotive industry. Pre-orders will begin in September to install the battery in residential homes all over Europe. The 4.2Wh of energy storage is only available in Europe currently, and there are no plans to bring it across to Australia.

Go Pro keeps it interesting with bear tickling video

In a recently uploaded video to their official YouTube channel, Go Pro has gone against what viewers have come to expect (extreme skiing, people jumping out of planes, paragliding down the Andes etc.) and instead have posted a sweet and adorable video of a man tickling a bear. This shift away from the norm was fuelled by the brand’s apparent worry that people are growing bored of extreme sporting and adventure videos. Casey Anderson, a well-known naturalist appears in the video with an orphaned bear cub called Bella and shows him teaching her about space and boundaries through a unique and highly adorable method. Check it out here:

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