For Pepsi, short is sweet, which is why the brand will run five-second TV ads to launch their new emoji-designed bottles. Pepsi will roll out more than 100 online and TV ads beginning in mid-May around the world, to amplify their #SayItWithPepsi social media campaign. They’re also seeking to make the ads as contextually relevant as possible. So, an ad running during a cricket game will have a cricket theme, for example. In addition to online, Pepsi is also seeking to bring the emojis to life in a store in Manhattan. The partnership is with Story, a store in Chelsea that puts brands at the centre of rotating store concepts. In Australia, Pepsi will feature emoji creative on outdoor billboards, posters and on buses and trams, as well as in-store, to encourage consumers to “Say it with Pepsi.” Here’s a string of the five-second ads.