Watch people climb insane rock wall in Times Square

What Next?

Immerse yourself in Pepsi

Customers at Arby’s new Times Square location were confused, surprised and starstruck as they refilled their soft drinks earlier this week. Jay Pharoah, comedian and cast member of Saturday Night Live, teamed up with Pepsi Spire, the innovative digital beverage fountain, to inspire consumers to raise the flavour of their favorite Pepsi beverages with totally customisable creations. Pharoah entertained customers from a distant studio, performing improv, complete with wigs and other ridiculous costumes, much to their delight. Check it out:

Watch people climb insane rock wall in Times Square

Rock climbing is daunting enough without having to worry about thousands of people watching on, let alone having to complete the task at 30 metres on the side of a building. Last week, Toyota joined the list of major brands shaking up out-of-home with a scalable rock wall it erected right in the middle of Times Square. The idea is an extension of the current Toyota RAV4 Hybrid “How Far Will You Take It” campaign whose basis is that people interested in this type of vehicle are also the type who seek out new and adventurous experiences. It took eight days to construct and now sets the record for the tallest rock climbing wall built in New York City. Click here to the insane video.

TV Ratings

Channel 7 scores with My Kitchen Rules

My Kitchen Rules – Mon Ch 7 1,564,000
My Kitchen Rules – Tues Ch 7 1,410,000
My Kitchen Rules – Wed Ch 7 1,250,000
Downton Abbey – Mon Ch 7 1,072,000
Home and Away – Mon Ch 7 854,000
Seven Year Switch – Tues Ch 7 760,000
Home and Away – Tues Ch 7 742,000
Home and Away – Wed Ch 7 719,000
All Star Family Feud – Mon Ch 10 699,000
First Dates – Wed Ch 7 660,000

Meet DRU, Domino’s latest delivery man

Domino’s latest deliveryman stands 1 metre tall and doesn’t need to be tipped. Introducing DRU (pronounced Drew). It’s a robotic cart that drives on bike trails and footpaths to find the most efficient and fastest route to ‘hand deliver’ your thick crust pepperoni while it’s still hot. It has ferried pizzas in Brisbane at a top speed of 20 kph and Domino’s head office is excited for what could come next. The prototype was developed with local start-up Marathon Robotics. Meet DRU:

Microsoft brings us one step closer to teleportation

Microsoft’s I3D research group has figured out how to create a live hologram of another person to be placed in another room. This is the closest we’ve come to teleportation, or as they like to call it, ‘Holoportation’. Although it sounds a little corny, you have to see it in action to fully appreciate how incredible the technology is. A massive array of 3D cameras in one room captures an entire person’s movements and speech in real time, then projects them into another room where a HoloLens user can see and interact with them. This will blow your mind.

This Ikea receipt lasts 25 years

According to Ikea, consumers are wrong about the longevity of their affordable products. They found that most people believe while they look great, they don’t always last that long, despite the fact that their kitchens come with a 25-year warranty. To illustrate that point, the brand and DDB Hamburg made a change to their receipts, making them a hell of a lot more durable. Made out of steel, engraved by laser and coated with an impact-resistant finish, it’s apparently the first receipt designed to last as long as an Ikea product. It also sounds like it’s a little too heavy to carry around in your wallet.

A kids clothing style box making a difference

Kidbox is the first clothing style box solely focused on kids’ clothing. To begin, the child answers a series of questions so that Kidbox can learn about their clothing preferences and the company will then use the information to fill up the box with a seven piece custom collection. Not entirely revolutionary. What does set Kidbox apart, is their commitment to empowering families to be socially responsible. Whenever a box of clothes from Kidbox is purchased, the company donates clothes to kids in need. The child will actually choose which specific cause he or she wants to donate to (with the help of their parents). Clearly shopping doesn’t have to be just plain fun, it can also be done with a valuable purpose.

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