Using Robo-Advisory technology, Snapchat is looking to further its outreach and expand into other industries. Seeking to hone in on their maturing millennial audience, Snapchat is ready to take the next step to help their loyal fanbase save for retirement. How does it work? Robo-Advisory technology makes algorithmic suggestions toward developing and implementing customised investments strategies and enables users to ‘click-and-invest’ directly into financial products via their mobile apps. If a Snapchat roboadvisor service does get up and running, its success is likely to play a large part in determining whether its competitors follow suit. Watch this space.