Viral Video of the Week
Mtn Dew’s “PuppyMonkeyBaby” ad in Super Bowl 50 was controversial in some quarters, but it’s killing it in a measure combining earned views and social actions. It scored 11.5% share of voice on Super Bowl ads, compared with 7.3% for the next closest contender, Hyundai’s “First Date”, featuring Kevin Hart, which ran just before kickoff. The data collected by ISpot.tv defines share of voice as the percentage of social actions and earned views generated by the spot compared to all others. By another measure, TV impressions, Pokemon’s Super Bowl ad promoting the video game’s 20th anniversary came in first.