Issue 295 | 10th February 2016

What Next?

Viral Video of the Week

#Puppymonkeybaby certainly leaves an impression

Mtn Dew’s “PuppyMonkeyBaby” ad in Super Bowl 50 was controversial in some quarters, but it’s killing it in a measure combining earned views and social actions. It scored 11.5% share of voice on Super Bowl ads, compared with 7.3% for the next closest contender, Hyundai’s “First Date”, featuring Kevin Hart, which ran just before kickoff. The data collected by defines share of voice as the percentage of social actions and earned views generated by the spot compared to all others. By another measure, TV impressions, Pokemon’s Super Bowl ad promoting the video game’s 20th anniversary came in first.

Robots take over Stockholm Fashion Week

The fashion show format is changing. The front row is no longer reserved for the privileged few at Stockholm Fashion Week after Tele2 persuaded 3 fashionistas to give up their sought-after seats to robots. Equipped with 360 GoPro cameras, the robots streamed their view of the runway to people who downloaded the Tele2’s Front Row App before the Ida Klamborn show. Google cardboard also played a role. If people signed up for one of the 1,000 free sets, they could watch the show in VR and express their opinions video the “Conductive Touch” button.

App of the Week

Instagram finally launches account switching

Instagram is officially launching multi-account support. As of yesterday, account switching is now available as part of Instagram version 7.15 for iOS and Android. Users will have access to the functionality from their account settings in their profiles. Instructions on how to set it up was published in a blog post from an Instagram representative. Switch away.

How Coke is celebrating Chinese New Year

To coincide with the Red Fire Monkey year, Coca-Cola released a series of 8 cans that contain auspicious symbolism and wishes. Coke wanted to find a symbol that would have that same long-term appeal in China, so it went back to the archives. It brought out some characters it had successfully used in 2001, – two dolls inspired by traditional clay folk art figurines. This year there were freshened up and put into TV commercials. They went on packaging; became emojis on mobile app WeChat, and animated mobile stickers which have been downloaded 12.2 million times. Take a look at the TV spot here.


I’m like a bird

Besides their talent for flight, most birds have another desirable trait human’s lack: an unwavering sense of direction. Taking her cue from the aviary internal compass, designer Birce Ozkan created an augmented feather jacket that reacts with a twitch when the wearer is facing north. Why design it? She says, “instead of being dead cloth, fashion can be a kinetic, dynamic, and almost living expression of our unique experience with nature.” Plus, traversing the city in a morphing outfit is a pretty choice way to make sure you’re heading in the right direction. Or you could just Google map it.


TV Ratings

Molly rockets to the top of the TV charts

Molly: Part 1 – Sun Ch 7 1,793,000
My Kitchen Rules – Mon Ch 7 1,576,000
My Kitchen Rules – Wed Ch 7 1,574,000
My Kitchen Rules – Tues Ch 7 1,533,000
My Kitchen Rules – Sun Ch 7 1,399,000
Home and Away – Mon Ch 7 1,010,000
I’m a Celebrity…Get Me Out of Here! – Mon Ch 10 927,000
I’m a Celebrity…Get Me Out of Here! – Thurs Ch 10 889,000
Australia’s Got Talent – Sun Ch 9 884,000
First Dates – Wed Ch 7 874,000

Have a Heart this Valentine’s Day

February is national heart month in the US and to coincide with Valentine’s Day this clever little Arizona flower market is combining the traditional Valentine’s flower celebration along with a message of heart health. While the iconic image of a heart has grown to universally symbolise love it has also become a symbol of heart health and few organisations have done more to promote heart health around the world than the American Heart Association (AHA). The Arizona Flower Market is sponsoring their “Have a Heart” campaign, collecting used mobile phones in exchange for free flowers to benefit the AHA. AHA turns them into money to help fund their community outreach and heart health programs.


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