Land Rover has adopted Instagram-like filters as part of its longstanding #Hibernot campaign in various locations throughout Europe. The out-of-home campaign is designed to encourage people to see winter differently. They’re using real-time footage of urban winter landscapes and applying filters as people pass by, turning the screens into ‘window frames’. Their strategy? To underline the brand’s specialism in car engineering for adverse and wintery weather conditions. Either way, it definitely makes an otherwise bleak and long European winter seem not so bad.