It’s not the first of its kind but it is certainly one of the easiest for consumer to be involved. Levi’s has announced a partnership with Give Back Box in an effort to raise $50,000 for Goodwill by giving consumers the opportunity to donate their used clothes. Free shipping labels are available online for consumers to print off and any brand of clothing can be donated and shipped as usual. In addition, Levi’s are throwing in $5 for every item donated and they’ve promised to contribute at least $25,000 to the campaign. They have made it even easier to donate to help shift consumer behavior and extend the life of clothing items in future.