Issue 284 | 11 November 2015

What Next?

What a Pinteresting way to shop

Popular photo sharing platform, Pinterest, introduced a feature allowing people to search for products with pictures instead of words. Love the daybed in the dream house you’ve pinned? No worries. Zoom into the product and Pinterest will spit out tonnes of ‘visually similar results’. The visual search technology can get a little more specific and tell users where to purchase the product, what material it is, and where it was made. Looks like search marketers will have to start thinking about context and not just keywords. Pinterest, we’re impressed. Find out more here.

Shot of vodka to go with your agreeableness?

The Social Shot is an experiment that uses your Facebook profile data to mix the perfect shot based on your personality, using a mobile bartending-robot. Once you’ve logged-in, you’ll get a personalised drink which visualises the personality traits using psychology’s “Big Five” factor model, and based on an algorithm developed by the University of Cambridge (sounds pretty legit). Apparently the project is a fun way of turning abstract data into a ‘colourful, drinkable diagram’. Check out the robot in action:

Milestone Melbourne Cup finishes first

The 2015 Melbourne Cup: The Race – Tues Ch 7 2,104,000
The 2015 Melbourne Cup: Race Presentation – Tues Ch 7 1,799,000
The Block – Sun Ch 9 1,355,000
The 2015 Melbourne Cup: The Mounting Yard – Tues Ch 7 1,338,000
The X Factor – Tues Ch 7 1,147,000
800 Words – Tues Ch 7 1,080,000
The Block – Tues Ch 9 1,048,000
The Block – Wed Ch 9 1,035,000
The X Factor – Mon Ch 7 1,005,000
The Block – Mon Ch 9 961,000

Viral Video of the week

Grab the tissues before watching this Christmas advert

Every year, UK department store chain, John Lewis releases its highly anticipated (and always thought provoking) Christmas advert. Last year their #MontyThePenguin ad was viewed more than 24 million times on the company’s YouTube channel, leaving viewers in a glass case of emotion. This year, John Lewis’ #ManOnTheMoon TV spot is just as tear duct inducing. The video generated 10 million views on YouTube in 2 days. Grab the tissues:

Netflix will help banish bedtime protests from the kids

Netflix has launched a number of five minute episodes of Dinotrux, a hit DreamWorks children’s series in an attempt to stop bedtime stalling. The Netflix research team found that parents all over the world spend an average of 20 minutes every night, negotiating bedtime with their kids. The brief episodes help demonstrate important lessons about teamwork and friendship and the aim is to help parents curb bedtime protests by offering them a chance to watch TV with a compromise, as an entire episode won’t run past their bedtime.

Apple to the rescue

Apple are working on fingerprint sensor technology to activate panic mode on your iPhone. If you find yourself in a sticky situation, the technology will call for help. As well as discreetly dialling 000, the iPhone will lock itself, take pictures and video recordings and simultaneously record audio to capture evidence for the authorities. This simple functionality also lends itself to the development of built in smoke detectors and smart rings in the future, but the panic button works with hardware Apple has already mastered. Surely this is enough to convince parents to buy their kids iPhones, for safety purposes of course.

Perfect your mani using a paint can

It can be a real struggle to perfect a DIY manicure in the only spare 5 minutes of the day. Enter Nails Inc. and their swanky new Paint Can. This invention involves using a base coat (an essential step), letting it dry and then spraying the product from a distance as evenly as possible. The next step is wash hands (or feet) removing the excess paint and wallah! Smooth and tidy nails in under 2 minutes. Perfect for the time poor consumer.

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