If you’re still physically drinking alcohol, you’re doing it wrong, says U.K. studio, Bompas & Parr. The food design company is opening “Alcoholic Architecture” – a bar that is filled entirely with alcoholic mist – in London at the end of this month. While inside the room, attendees absorb alcohol through their mucous membranes, lungs and eyes. Through research with respiratory scientists, Bompas & Parr have worked out that just 40 minutes spent in the room is the equivalent of consuming one standard drink. The innovative concept might very well just herald the end of a night out as we know it.