Siri, you’re not you when you’re hungry!

What Next?

Have beverages just entered a new age of virtual advertising?

The latest VR advertising effort comes from Patrón Tequila, who outfitted a drone with GoPro cameras and combined it with 3D audio to create a 360 degree tour of its HQ. The hovering, all-encompassing experience which allows consumers to appreciate the tequila-making process, is based on a bee’s flight (bee being the emblem of Patrón). Using cutting-edge technology to capture an artisanal process might seem contradictory, and yet it works. VR’s potential lies in its ability to provide immersive experiences, and as seen here, brands with strong stories to tell may have much to gain.

Viral Video of the week

Pop song parody or social movement?

Amy Schumer and her One Direction-esque boy-band parody, hilariously destroyed the trend of male musicians praising women for their “natural beauty” in her latest sketch. Along the way, a feminist social movement manifested. To prove that women do look beautiful without makeup, Schumer tweeted out a picture of her and a friend wearing no makeup while the show aired. Asking fans to do the same with the hashtag #GirlYouDontNeedMakeup, the responses started pouring in, and so did the views (over 2 million and counting).

TV ratings

Did The Block finale break the 2 million mark?

National Free to Air Station Audience
The Block Winner Announced-Wed Ch 9 2,024,000
The Block Auctions-Wed Ch 9 1,971,000
My Kitchen Rules-Sun Ch 7 1,674,000
The Block Grand Final-Wed Ch 9 1,648,000
Seven News-Sun Ch 7 1,607,000
My Kitchen Rules-Mon Ch 7 1,552,000
My Kitchen Rules-Tue Ch 7 1,496,000
Nine News-Sun Ch 9 1,348,000
Nine News-Wed Ch 9 1,189,000
Nine News-Mon Ch 9 1,189,000
27/04/15 – 03/05/15

It costs how much to make my clothes?

Do you know where your clothes come from and how they’re made? A vending machine in Berlin can tell you! When prospective shoppers attempt to purchase cheap t-shirts, a video plays showing the terrible working conditions of sweatshop workers in Bangladesh. Reactions to the video were recorded and prospective customers prompted on whether they would like the t-shirt or donate the money to charity. Nine out of ten shoppers ended up donating.

App of the week

Siri, you’re not you when you’re hungry!

In a new expression of its long-running You’re Not You When You’re Hungry campaign, Snickers has launched iVoice, a grumpy (or, more accurately, hangry) version of Siri. While there’s no guarantee the app will provide helpful answers to your questions (more accurately: it will refuse), there’s some entertainment value in the irreverent and unexpected retorts – at least in the short-term. Those at their wits’ end and in search of an earnest answer should probably ask a Snickers-related question.

Could your kid’s drawing save your life?

Volkswagen has rolled out the Reduce Speed Dial campaign which aims to combat irrational driving by modifying driver behaviour. Four New Zealand families road tested the idea which involved having their existing speedometer replaced by one designed by their loved ones. The personalised speed dial serves as a reminder of what the driver has to live for when they consider speeding. The experimental campaign monitored driving habits and results to date have shown all families have reduced their average car speed over multiple driving situations. Check it out:

Website of the week

Wondering how old you look?

Last week Microsoft unveiled How-Old, a site which allows you to upload photos of yourself and let an automated system guess how old you are. Apparently meant as an experiment, it was hoped only 50 or so users would try it out – but within hours it was a viral hit (classic internet). Go on, give it a go – but just a heads up, it may get your age and gender terribly/hilariously wrong.

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