Imagine someone reconstructing your face because they’ve taken a DNA sample from an object you’ve touched. Well that’s exactly what’s happening in Hong Kong with a clever campaign/social experiment called The Face of Litter. In an attempt to deter would be litterbugs, these DNA generated faces of real people were placed on posters and billboards around the city. Maybe next time you’ll think twice before throwing that chocolate wrapper on the ground.
Air Orchard is a farm located next to the Panamericana Sur highway in Peru. Well, it’s actually a billboard housing dehumidifiers to extract air moisture, producing contaminant free water to grow hydroponic lettuce. Contaminated food from industrialisation is a problem in the region, and the billboard was erected to promote innovation at the Peruvian engineering school, UTEC. Around 2,400 lettuce heads are produced every week from this unusual farming method which are distributed free to locals and anyone dropping in for a look.
| National Free to Air | Station | Audience |
| My Kitchen Rules-Wed | Ch 7 | 1,521,000 |
| My Kitchen Rules-Mon | Ch 7 | 1,491,000 |
| My Kitchen Rules-Tue | Ch 7 | 1,457,000 |
| The Block – Sun | Ch 9 | 1,423,000 |
| My Kitchen Rules-Sun | Ch 7 | 1,417,000 |
| Seven News – Sun | Ch 7 | 1,366,000 |
| Nine News – Sun | Ch 9 | 1,305,000 |
| Nine News – Tues | Ch 9 | 1,267,000 |
| Nine News – Mon | Ch 9 | 1,223,000 |
| The Block -Sun | Ch 9 | 1,218,000 |
| 20/04/15 – 26/04/15 | ||
Thanks to Quicksilver you can now, quite literally, look like a boss while hanging 10. Launching this week in Japan, True Wetsuit, a wetsuit that looks like an actual suit, will be available for a casual $3,200… totally affordable for their target market of successful businessmen. The suit is available in a classic black or navy, because every salty high-rolling man likes options. There is also a full tuxedo design on offer, should you have an extra special event to cram in amongst catching some gnarly waves. So, in the words of Barney Stinson, (wet)SUIT UP!
Every so often, an app comes along that captures the imagination of the Internet – there was Words with Friends, Draw Something, Flappy Bird, and now, MyIdol. The Chinese app that is currently trending in the app store, turns your seflie into an animated avatar. That description doesn’t quite encapsulate just how hilariously disturbing that vision can be. To demonstrate this, check out Shrek pole dancing in a speedo here.
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Dove has truly honed their ability to create highly emotive content over the past few years. Real Beauty Sketches wowed us in 2013, and now Dove Sweden has produced a touching film that takes the concept of beauty past skin deep. Featuring three visually impaired women, the video addresses each of their opinions on ‘beauty’ to redefine it as a feeling, as opposed to how you look. Take a moment to watch this moving video:
It’s official, Google Maps is winning at branded content. After lasts week’s spectacular tour of Abbey Road Studies, we’re now able to search for the Loch Ness Monster, both above and below water, street-view style. The explorable map of the lake, which is over 800 feet deep, is complete with underwater shots via its famous 360-degree cameras. Very, very cool. Check it out here.
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