How is DNA creating this billboard?
Imagine someone reconstructing your face because they’ve taken a DNA sample from an object you’ve touched. Well that’s exactly what’s happening in Hong Kong with a clever campaign/social experiment called The Face of Litter. In an attempt to deter would be litterbugs, these DNA generated faces of real people were placed on posters and billboards around the city. Maybe next time you’ll think twice before throwing that chocolate wrapper on the ground.