Could this be a window into the future of magazines?

What Next?

Women are vanishing from billboards and magazines across New York

Wondering why women have been disappearing from ads, magazines and websites? To coincide with International Women’s Day, a powerful new campaign called Not There has been launched. Various well-known women, such as Karlie Kloss, Amy Poehler & Sienna Miller have proudly stepped up in support of the Clinton Foundation’s broader ‘No Ceilings’ campaign to inspire and advance the full participation of women and girls around the world. The campaign wants to remind the world that despite significant inroads into gender equality around the world, we are still not quite there yet. For more detail about the project check out the video below:

viral video of the week

Watch skeletons prove that love has no labels

In an attempt to bring an end to everyday implicit biases, the Ad Council has launched its Love Has No Labels campaign. The spot, which highlights the inherent prejudices that pervade our society, has had a massive 40 million views in the last week. At the end of the day, beneath our superficial qualities, we’re all humans – check it out.

TV ratings

Rinse & repeat, MKR top the week again

National Free to Air Station Audience
My Kitchen Rules-Mon Ch 7 1,649,000
My Kitchen Rules-Tue Ch 7 1,602,000
My Kitchen Rules-Wed Ch 7 1,513,000
My Kitchen Rules-Thu Ch 7 1,433,000
Nine News-Sun Ch 9 1,256,000
Nine News-Mon Ch 9 1,109,000
Nine News 6:30-Mon Ch 9 1,046,000
Seven News-Mon Ch 7 1,030,000
World Cup Cricket 2015-Sun Ch 9 1,024,000
Seven News-Mon Ch 7 1,003,000
02/03/15 – 08/03/15

From meme to meaningful

The South African branch of the Salvation Army is receiving praise after they tweeted the above image on Sunday, showing a bruised model wearing #TheDress overlaid with the words, “Why is it so hard to see black and blue?” The Salvos are by no means the first brand to try to capitalise on buzz around #TheDress, in fact, by Internet standards they were late to the party. The difference is, rather than simply making a trivial comment (like Oreo, LEGO and Xbox), The Salvation Army has come to the table with a powerful idea around the topic of domestic violence that is both meaningful and relevant. Well done.

App of the week

A psychedelic zombie adventure

What does Joanna DeLane, King Tuff, Thomas Midlane and Ron English have in common? They all wear Chuck Taylors and they all separately feature in Converse’s latest virtual reality app, In Their Chucks. Whether you have a pair of Google Cardboard Goggles handy or not, this app submerges you into four virtual reality films, complete with 360° sound, all through your iPhone.

Could this be a window into the future of magazines?

Magazine publishers are constantly looking for unique ways to deliver their content to consumers. In a convergence of print and digital worlds, AnOther Magazine’s latest edition is a first, involving a high-definition LED screen cover and a bespoke soundtrack. The exclusive moving cover film captures pop princess Rihanna celebrating the fashion of Alexander McQueen, combined with a specially created soundtrack compiled by John Gosling. While it costs a cool $125, given its novelty and anticipation, the immersive experience could very well inspire a new wave of publications to following suit.

website OF THE WEEK

Leave your heavy DSLR camera at home

Because your iPhone 6 will do just fine. Or at least that is the conclusion we’ve come to after reviewing Apple’s iPhone World Gallery. The site features spectacular images collected by Apple from all around the globe, all taken by iPhone 6 users. Definitely worth a look.

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