Branded storytelling at its best

What Next?

The cheesy ad Doritos don’t want you to see

At first glance this might look like a typical ad from those kooky guys at Doritos — guy and girl reach for the last chip, have a Doritos-filled love affair and get married. But watch until the end…

This video couldn’t come at a better time, planned to coincide with Doritos’ announcement of the top 10 finalists for its “Crash the Super Bowl” contest. Well played, SumOfUs.

Viral video of the week


We all like to think our passwords are safe. Obviously it would take some kind of brilliant hacker to put your pet’s name and your year of birth in the correct order, right? But according to Jimmy Kimmel, stealing someone’s password is as easy as asking them, as demonstrated on his show a few days ago. The video has already racked up around 3 million views and is a timely reminder to check the strength of our online passwords!

TV ratings

Cricket still King

National Free to Air Station Audience
One Day Cricket – Aus V India Ch 9 1,475,000
Nine News – Sun Ch 9 1,326,000
One Day Cricket – Aus V England Ch 9 1,122,000
Nine News – Mon Ch 9 1,075,000
Nine News – Wed Ch 9 1,074,000
Nine News – Mon Ch 9 1,051,000
Seven News – Mon Ch 7 1,024,000
One Day Cricket – Aus V India Ch 9 1,010,000
Nine News – Wed Ch 9 1,004,000
Nine News – Tues Ch 9 992,000
12/01/15 – 18/01/15

Is Facebook becoming a carton of milk?

Yesterday Mark Zuckerberg announced that Facebook will be launching Amber Alerts, a missing child alert product to help families harness the power of social media to find a lost child. Zuckerberg has commented that, “We (Facebook) care deeply about this work. Facebook isn’t just about sharing the moments in your life — it’s also about helping our community be a force for good in the world.”

Finally, something that makes us not hate Facebook!

App of the week

Beer delivery via an App? We’re listening…

Ever wanted a smartphone app that could turn your lame house party into something absolutely legendary? Me neither. Regardless, Budweiser has created the Bud Light Button app to enable consumers to order beer (as well as possible spontaneous experiences) through their smartphone. Initially launched in the Washington, D.C. area of the USA, it will be interesting to see how widely the app is adopted. Check out the video below for more info:

How to crowdfund a $4 million Super Bowl ad

Last year, Newcastle Brown Ale sparked a viral sensation with its tongue-in-cheek If We Made It campaign. This time round, the British beer is going for a crowdfunded Super Bowl TV ad. How? If other brands pitch in and help pay the ridiculous sum of money it costs to advertise during the Super Bowl, Newcastle’s ad will include the logos and brand messaging of those involved. To create some buzz behind the ambush marketing tactic, the ever enthusiastic Aubrey Plaza calls for brands to join in by mocking one of last year’s big Super Bowl ads. Not sure about you, but we’re looking forward to the end result.

Website of the week

Branded storytelling at its best

Adventure, style and a deep soothing purr. Land Rover has taken their best assets and put it into a gorgeous site developed to tell a gorgeous branded story. “The Vanishing Game” by William Boyd is a 6-part mystery set in the U.K and takes the reader on a trip to Scotland. Excellent site navigation, magnificent visuals and delicate ambient music make this a piece of content that is genuinely entertaining.

Mobile warning: Wait til you’re on a Wi-Fi network for this one…

Now – grab a scotch, sit back and relax –

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