Merry @#$!ing Christmas from Oral-B

What Next?

An installation for Christmas inspiration

When eBay AU found that 65% of Aussies associate the holiday shopping season with physical cues such as Christmas music and decorations and 37% get their gift inspirations directly from display windows, they decided to let consumers virtually purchase items from physical displays. eBay Shoppable Windows ran at the Custom House Forecourt in Sydney and included four windows that were open for 24 hours each day. Viewers enjoyed the products in each display, browsed product details on a 46-inch installed screen, and purchased items directly via mobile phones.

 

Viral video of the week

Merry @#$!ing Christmas from Oral-B

As the festive season begins, things are bound to go wrong – running out of wrapping paper, burnt roasts and rogue family members, among other things. Oral-B has immortalised these festive fails with a hilarious expletive-laden campaign. Check out the ad below and see if you’ve dropped an f-bomb or two in any of these situations:

News and cricket continue to dominate Summer ratings

National Free to Air Station Audience
Nine News – Sat Ch 9 1,242,000
First Test – Australia V India – Sat Ch 9 1,150,000
Seven News – Wed Ch 7 1,102,000
Today Tonight – Wed Ch 7 1,097,000
Seven News – Tues Ch7 1,097,000
Nine News – Tues Ch 9 1,084,000
Nine News – Fri Ch 9 1,068,000
Today Tonight – Tues Ch 7 1,064,000
Seven News – Mon Ch 7 1,045,000
Nine News – Sun Ch 9 1,036,000
8/12/14 – 14/12/14

What do you get a London-based Canadian for Christmas, eh?

Every December, it seems like more and more companies are fighting to look the most charitable in their holiday PR pushes. The recipe is simple: Mix a charitable act, a heartwarming video and a pinch of tears with a snappy hashtag and voila – Christmas magic! Air Canada’s latest campaign for the holiday season follows this recipe to a T, in the form of its new video Gift of Home for the Holidays. We hate to rain on their Christmas parade, but does the video remind anyone else of WestJet’s efforts last year? Check it out below and be filled with Canadian Christmas pride and all that.

App of the week

Surprise! Amazon launches app to send personalised gift cards

If you’re the type to leave things until the very last minute for Christmas, you’ll love Amazon’s latest offering, which certainly beats giving someone a service station card and dodgy present. The retail giant has launched its new app Surprise! just in time for Christmas. The app allows users to send an e-card they can customise with photos, video, an audio greeting or a personal typed message, in addition to an attached Amazon gift card if they wish. Just what we needed – another excuse to give Amazon our money!

Beard Baubles are coming to town

Remember the hipster #FlowerBeard phase earlier this year? Well, it’s happening again. The world’s love of Christmas and obsession with the illusive bearded man has brought us Beard Baubles. The tiny, shiny beard baubles are being sold online for just $13 a pack in support of Beard Season, an Australian charity whose goal is to raise awareness of melanoma. The creative invention by Mike Kennedy and Pauline Ashford, has been such a hit that they’ve sold out in a week.

Website of the week

Follow Santa’s every movement with Google’s latest offering

Google’s Santa Tracker is back and better than ever. Developed by Google, with a little help from Santa’s elves, Santa Tracker uses Google maps to follow the big man on his journey around the world. To kill some time before Santa departs on the 24th, the site also features numerous activities within Santa’s Village while Santa prepares for his global journey. Feeling festive? Check it out.

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