Why is Gap asking customers to strum themselves?

What Next?

You won’t believe what currency this shop lets you pay with

Are you #Instafamous? If so, you’re in luck, with retailer OnePiece offering discounts to customers per every 500 followers on social media. The #socialcurrency campaign allows customers to receive discounts in-store based upon their Facebook, Tumblr, Instagram, Twitter, Pinterest, Youtube and LinkedIn accounts. For every 500 followers, shoppers earn $1 towards their purchase for a maximum of $20. To earn the discount, shoppers must upload and share an image in the New York location using the store’s hashtag. The store officially opens on January 15.

Viral Video of the Week

Benedict Cumberbatch does the best celebrity impressions you’ve ever seen

Hot on the promotional trail for his new film The Imitation Game, Benedict Cumberbatch joined MTV in imitating 11 celebrities in 60 seconds. While the film has nothing to do with masterful celebrity impersonations, Cumberbatch does a stunning job of bringing the likes of Alan Rickman, Jack Nicholson and Taylor Swift to life, among others. Watch here:

TV Ratings

Big Bang, big ratings

National – Free to Air Station Audience
The Big Bang Theory – Mon Ch 9 1,302,000
The Big Bang Theory – Rpt – Mon Ch 9 1,161,000
Nine News – Fri Ch 9 1,129,000
Sunday Night – Sun Ch 7 1,129,000
Seven News – Sun Ch 7 1,127,000
Nine News – Sun Ch 9 1,068,000
One Day Cricket – Aus V Sa Game 1 – Fri Ch 9 1,003,000
Nine News – Tues Ch 9 998,000
Nine News 6:30 – Tues Ch 9 991,000
Seven News / Today Tonight – Tues Ch 7 986,000
10/11/14 – 17/11/14

Want to try online clothes on at home? Now you can

Ever had buyer’s remorse after an online purchase that you wouldn’t have bought if you had looked at the item in person? That problem may now be a thing of the past, thanks to parallax-3D ads by Cxense. Created to combat falling click-through rates, the ads use a mobile phone’s accelerometer to leap off the screen, showing off products in 3D and grabbing the reader’s attention. Watch this space in future for the endless opportunities the ads will create – trying on clothes may soon become integrated into the online shopping experience.

App of the Week

Free Maccas is only a click away with this new game

Satisfy your McDonalds craving and boredom in one hit with the new Drop Into Maccas app, which lets users score prizes like free burgers and $1000 cash cards simply by playing the game. The highly addictive app is activated using a phone’s accelerometer, allowing the customer to unlock prizes by smashing crates while controlling a skydiving character. The app is currently at #1 in the iTunes App Store.

Why is Heineken writing Christmas cards to your family?

In order to help spread Christmas cheer, Heineken has launched a campaign that allows consumers to transform their digital messages into personalised, handwritten Christmas cards using Bond. Using the campaign website, users are able to enter a 400-character message that is transcribed by Bond, a handwriting robot that mimics personalised handwriting using a pen rather than a printer. Aiming to “bring enjoyment to life”, Heineken is hoping to encourage consumers to spread holiday cheer with the ones they love – hopefully, beer in hand.

Website of the Week

Why is Gap asking customers to strum themselves?

Just in time for the silly season, Gap has teamed up with electro musician Blood Orange to give the gift of interactive fun to its customers. Play Your Stripes allows customers to create their own music by activating their webcam and strumming a stripy piece of clothing. Users can remix the “It Is What It Is” track by Blood Orange or create their own piece, which can then be shared on social media with friends.

Take a look at the website here and create your own musical masterpiece.

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