Are you #Instafamous? If so, you’re in luck, with retailer OnePiece offering discounts to customers per every 500 followers on social media. The #socialcurrency campaign allows customers to receive discounts in-store based upon their Facebook, Tumblr, Instagram, Twitter, Pinterest, Youtube and LinkedIn accounts. For every 500 followers, shoppers earn $1 towards their purchase for a maximum of $20. To earn the discount, shoppers must upload and share an image in the New York location using the store’s hashtag. The store officially opens on January 15.