Are McDonald’s now copying the little guys?

What Next?

Ever wondered what you’d look like in 20 years?

Unless you’re a Real Housewife, the thought of what you will look like in 20 years time is quite intriguing. Thanks to British telecom company Orange, you can now not only see how decrepit you will become in two decades time, you can interact with your #futureself. Using a host of digital enhancement technologies to create the highly personalised experience, the results – while not exactly flattering – are incredibly cool. This innovative installation is further proof that immersive campaigns are key in engaging with consumers.

Viral Video of the Week

What drastic measures would you go to to avoid the wage gap?

Self-proclaimed “vagina owner,” Sarah Silverman, is on a mission for the National Women’s Law Centre to motivate millennial women to demand the same wage as their male counterparts. The crowd funded ‘Equal Payback Project’ is being promoted through an online video, which has had almost 1 million views in just a few days. Using her trademark crass humour, Silverman vows to do the only thing she can think of in order to get back what’s rightfully hers. Take a look.

The Block finished on top

National – Free to Air Station Audience
THE BLOCK GLASSHOUSE – WINNER ANNOUNCED Ch 9 2,764,000
THE BLOCK GLASSHOUSE – AUCTION Ch 9 2,327,000
SEVEN NEWS – SUN Ch 7 1,990,000
THE BLOCK GLASSHOUSE -GRAND FINAL Ch 9 1,796,000
BATHURST D3 THE WRAP-UP Ch 7 1,781,000
BATHURST D3 THE PODIUM Ch 7 1,559,000
THE BLOCK GLASSHOUSE – TUE Ch 9 1,390,000
THE BLOCK GLASSHOUSE – THU Ch 9 1,388,000
THE BIG BANG THEORY – MON Ch 9 1,348,000
THE BLOCK GLASSHOUSE – WED Ch 9 1,319,000
Source: OzTam 07/10/14 – 13/10/14

How to hide ads in NYC

To celebrate the launch of their rebranded mobile app, Google has been running a series of clever outdoor ads woven into the fabric of New York City. Working with a variety of organisations and proprietors to bring little mini-installations to life, the spots paired interesting questions with visually intriguing placements with the aim to encourage passers-by to ask Google for more information. They are truly fantastic ads and it’s nice to see a giant company doing such intricate work on the ground.

App of the week

Why is Siri ordering pizza?

Brace yourself, Dom is coming. Fresh out of the oven in the US comes Domino’s very own version of Siri. He goes by “Dom” and he can’t help you cook, he can’t call or text your friends and he can’t search Google or organise your calendar. What he can do, however, is make your pizza ordering life blissfully easy. Check out the new promotion for the app, which will no doubt be making its way to Australia soon.

Are McDonald’s now copying the little guys?

Tapping into the growing trend of customisation, McDonald’s has created a new experimental ‘build your own’ gourmet burger menu. Through in-store digital kiosks, users can effortlessly make their ideal burger with a range of gourmet ingredients. Oh and it doesn’t stop there. The meal is then served on a wooden plate and mini deep fryer basket for the chips. Maybe, Maccas is just a little bit fancy after all. Regardless, they’re up-selling the landscape of the fast food game as they go. Here it is in action:

Website of the week

Is ‘Internet cat content’ a symbol of our freedom?

By now it’s pretty common knowledge that cats are the Internet’s mascot. So who better to act as protectors of harsh Internet censorship laws than our favourite felines? That’s the thought behind The Pussycat Riot campaign, hawked by virtual private network (VPN) provider HideMyAss.com. The site is chock full of cat content and, so far, seems to be doing the job in challenging rife Internet censorship laws.

Did you catch last week’s issue of What Next? Or would you like to browse our previous issues?

Back to all issues