Fans who attended Mountain Dew’s Dew Tour in Brooklyn were given the chance to virtually become part of the illustrious Dew Skate Team. Through the use of the new Oculus Rift DK2 developer headset, this live-action 3D, 360°, binaural audio-branded experience is one of the first of its kind developed. Users were able to feel as though they were riding alongside legendary pros through some of the most iconic skate spots in Las Vegas. Afterwards, participants walked away with a split-screen video of their experience, which they could share on social media.
Check out behind-the-scenes of all the VR action: