A social media love lock

With the iconic Nescafe ‘Red Mug’ at the core of this campaign, fans were challenged to connect through social media and unlock special pad-locks to score a mug and a free cup of coffee. Modelled around famous love lock bridges like the Pont de l’Archevêché, the mugs were locked up along walkways, bridges and parks. This social installation from the brand is another great example of what can be done with social media, offline.

Viral Video Of the week

Check your selfie, before you wreck your selfie

Nestlé Fitness is taking a different approach to raising awareness for its #CheckYourSelfie breast cancer campaign. It’s too early to tell the effectiveness of the campaign, but having racked up 6 million views, they might just be onto something.

tv ratings

Bachelor scandal proves ratings winner for Network 10

National – Free to Air Station Audience
Rugby League Grand Final Ch 9 2,449,000
Rugby League Grand Final Presentation Ch 9 2,369,000
The Block Glasshouse -Mon Ch 9 1,481,000
The Bachelor – The Final Decision Ch 10 1,409,000
Rugby League Grand Final Entertainment Ch 9 1,368,000
Nine News – Sun Ch 9 1,332,000
The Project – Mon Ch 10 1,192,000
The Block Glasshouse – Tue Ch 9 1,186,000
Nine News – Mon Ch 9 1,156,000
The Block Glasshouse – Wed Ch 9 1,137,000
Source: OzTam 30/09/14 – 06/10/14


It’s still windy in here

Look familiar? In What Next? Issue 199, we raved about Apotek’s extraordinary use of out-of-home media. Now, the same technology and concept has been replicated in an effort to raise awareness for the Swedish Childhood Cancer Foundation. It is still a truly inspiring display, with an extra attention-grabbing element adding a bit of shock value.

App of the Week

Gif yourself

If you love sharing a good gif and have made seflies part of your morning routine, then the JibJab Messages app is for you. JibJab is a fun gif-making app that superimposes your face onto a gif of your choosing. Unfortunately you’re limited to 10 gifs before you have to fork out the dough, so choose wisely.

Open happiness and just dance

Coca-Cola and Ubisoft have teamed up to launch the new Just Dance Now mobile game with an interactive Dance Off game-play installation in the middle of Paris. Famous Beyoncé dancers, Les Twins, paired off against the mobile app with some help from the surrounding crowd. The partnership is a joint initiative to get teens moving, by rewarding them with special content and activities for the game when they scan a specially marked can. Take a look:

website of the week

One giant leap for mankind

Walk the Moon, Mars and Venus Google Street View style and learn all about Earth’s most-anticipated game Destiny, with Destiny Planet View.

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