Issue 227 | 16 September 2014

What Next?

Rock climb into bed

To promote the opening of the 30th IKEA store in France, the Swedish company created a vertical rock climbing wall made entirely out of their furniture. The 9m tall wall is decorated identically to an in-store showroom, just vertical. Members of the public are invited to climb the wall (with guidance from a professional and a safety harness of course) and experience the furniture in a fun and unique way.

viral video of the week

Groundskeeper Willie for President

The beloved Simpsons character has made a plea for Scottish independence, even offering himself as a presidential candidate, in this week’s viral video. The timely spot has garnered over 3 million views in the last four days, which comes conveniently before the new season of the long running animation is set to air.

TV Ratings

Big Brother fails to hit the magic million

National – Free to Air Station Audience
The Block Glasshouse -Sun Ch 9 1,697,000
The Block Glasshouse -Mon Ch 9 1,507,000
The Block Glasshouse -Tue Ch 9 1,426,000
Nine News – Sun Ch 9 1,375,000
Seven News – Sun Ch 7 1,310,000
The Block Glasshouse -Thu Ch 9 1,295,000
The Block Glasshouse -Wed Ch 9 1,264,000
The X Factor Live Performance – Sun Ch 7 1,211,000
Seven News – Mon Ch 7 1,156,000
Nine News – Mon Ch 9 1,142,000
Source: OzTam 09/09/14 – 15/09/14

 

Engaging billboards are a piece of cake

Mr. Kipling, a British baking goods brand, has made a real-life cake billboard! It took 10,000 single cakes and 2,000 glazed cherries to assemble, which was then displayed in a busy London shopping centre. The entirely edible billboard was confectioned by cake and sugar sculptor Michelle Wibowo, who took almost 7 hours to put the pieces together. The brand was able to brighten the day of regular people on a random day, because after all life is better with cake.

App of the week

Like emojis, but way, way better

The linguistics of mobile communication has once again been changed thanks to PopKey. The yet-to-be released app will be a third-party keyboard (an added feature in the iOS8 software update), where users can search from the thousands of gifs available or upload their own to the collection. The days of long winded text conversations are over, with a gif available for every emotion and expression.

QUT students are riding a wave of success

QUT Mechatronics students have developed the world’s first driverless search-and-rescue vessel. It’s designed to search for oil slicks, track down missing debris and rescue those who’ve gone overboard. The boat will be capable of going into dangerous conditions that manned vessels wouldn’t be able to, resulting in the gain of valuable time and potentially an increase in the number of lives saved.

Website of the week

A masterpiece of your own

Throughout history, the ‘greats’ have always been celebrated in oil paintings. As part of their new campaign, PlayStation is now giving you the chance to immortalise yourself in a masterpiece of your own, alongside your favourite PlayStation 4 characters. Check out the site for yourself here.

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