How would you silence New York?

What Next?

Is this Ralph Lauren’s smartest collection yet?

Just when you thought fitness brands were the ones with all the tech power, Fashion powerhouse Ralph Lauren has released a fitness shirt stocked with sensors to monitor heart rate, stress levels and the user’s movement. The Polo Tech Shirt looks and feels like normal workout gear, but it is equipped to track and stream real-time biometric data directly to a smartphone or tablet for optimal performance during exercise.


Kayakers have a whale of time

Some tourists pay big money to go whale watching. But we don’t know how many people would be willing to trade places with this group of kayakers in Monterey Bay, California. This video has been doing the rounds over the past couple of days and has gained over 4 million views already. Check it out:

TV Ratings

A scandal puts The Block on top for Nine

National – Free to Air Station Audience 
The Block Glasshouse -Sun Ch 9 1,641,000
60 Minutes – Sun Ch 9 1,259,000
Nine News – Sun Ch 9 1,255,000
The Block Glasshouse – Tues Ch 9 1,192,000
The Block Glasshouse – Mon Ch 9 1,191,000
Seven News – Sun Ch 7 1,176,000
Nine News – Mon Ch 9 1,157,000
Nine News – Tues Ch 9 1,136,000
Nine News – Wed Ch 9 1,124,000
The X Factor Live Performance – Sun Ch 7 1,115,000
Nine News 6:30 – Wed Ch 9 1,102,000
Source: OzTam 19/08/14 – 25/08/14

How would you silence New York?

If you’ve ever attended a professional tennis match, you’d have experienced firsthand how bizarrely quiet spectators remain during play. That silence is often the result of an umpire’s ability to calm a crowd, a talent that Heineken has applied in their latest stunt Quiet Please. Just in time for the U.S. Open, the beer manufacturer has granted NYC citizens an opportunity to win two tickets to the tournament if they can silence a crowd as well as an umpire.

App of the week

Underwater apps aren’t just for mermaids!

With the aim to raise awareness of its new water resistant phone, Sony Xperia has released a range of underwater responsive apps that are happiest when the phone is immersed in water. One of the apps featured is ‘Goldie’, an on-screen fish that flops around like it’s dying when the phone is taken out of water. Goldie swims around as happy as Nemo when the phone is submerged. Check it out:

This nail polish may detect date-rape drugs

Thanks to four university undergrads, the ongoing worry of drink tampering in bars may have been solved. The team has come up with a nail polish, aptly named Undercover Colors, that changes colour when exposed to date rape drugs. This allows patrons to discreetly test their drinks with a fingernail. As the saying goes, it really is better to be safe than sorry.

Website of the week

Are you a social media try-hard?

Do you whinge too much on Facebook? Are your tweets boring? Is that one filter too many on your latest Instagram post? Thanks to the Social Effort Scale you can explore your online persona, crunch the numbers and form a comprehensive quantitative summary of your effort level in social media. Let us know what score you get, if you dare!

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