Dove recently invaded an awards night and in doing so, made people smile a little as well. “When You’re Smiling” is an interactive project where participants stood in front of a mirror to have their photo taken. The trick? You have to smile BIG in order to get the snap. Dove have displayed a sincere approach to the concept of beauty in the past and this latest project continues in that trend, reminding participants that beauty is simply a reflection of themselves.