For the World Cup, Audi has created a giant scoreboard that will display the results of matches using the headlights of 28 Audi A8 cars.
Stacked together within 45 shipping containers the installation is visible from not only miles away, but also from airplanes. Located on the shores of Brooklyn, the 40 feet tall offering provides a spectacular view to Manhattan residents across the river, and will be live through July 14th.
“Audi is proud to bring the passion of international soccer to the shores of Manhattan with a fun, eye-catching LED installation” said Audi’s Director of Marketing, Loren Angelo. “Audi will continue to bring fans exciting activations that enhance their soccer experience.”
Check it out in action!