Coca-Cola’s new 2nd Lives campaign features a line of 16 unique bottle caps that can be attached to its bottles after they’ve been used. The company imagines what it would be like if their empty bottles weren’t just thrown away with the aim of encouraging people to reuse and recycle more plastic. The innovative caps they’ve created transform the boring empty bottles into fun and useful objects, with particular applications for 3rd world environments. A paintbrush, pencil sharpener, bubble-blower, water pistol, lotion or shampoo dispenser, children’s toy, squirter for watering plants, night light, and ketchup or sauce dispenser, amongst others have been introduced in the launch of the campaign. Kicking off in Vietnam, 2nd Lives will spread to other locations including Thailand and Indonesia, with the expectation to be expanded further than Asia.