Question: How many hipsters does it take to change a lightbulb?
Answer: The lightbulb was, like, way cooler before it changed, man.
How HIP are you? Do you have a beautifully lush, carefully shampooed lumberjack beard, accompanied by a neat short back and sides haircut? Do you ride a fixed gear bicycle? How many pairs of chinos do you own right now? Are those glasses you’re wearing prescription… do they even have lenses??? Do you own a banjo?
If you answered yes to 2 or more of the above questions, this could be the commercial for you.
Brand new South African craft beer company, Garagista, poke fun at the current image that all hipsters are obsessed with craft beer in this brilliant new commercial. Not only is the video great, it’s also a call to action for the coinciding social campaign, calling all fans to “upload pictures of hipsters you suspect could be linked to the hijacking with the hashtag #Garagistasuspect.”