How would you rate your fashion sense? Do you dress to impress? Or are you, like most people, afraid of wearing too many bold colours and instead stick to the safety of whites, blacks and greys?
AS COLOUR are a New Zealand based fashion supplier that specialize in high quality, blank garments. They think the world looks better in colour, but find that most of their customers lack the confidence to be daring with their colour choices. Their solution? Science!
Using the laws of colour science, the store introduced an interactive window display that analyzes what their customers are wearing so the program can then rate their colour choices and recommend the perfect colour for their outfit. The store (coincidentally) stocks all of the colours the program recommends to it’s budding fashionistas. Sales are up 16%.
Another great example of interactive technology influencing our real-world buying decisions.