Global beverage brands have long been establishing themselves with extreme sports, athletes and events. American soda brand Mountain Dew is no exception with their new ‘Dew Bottle Tool’ targeted at street skateboarders, because that’s just how they dew. The new custom-made, limited edition bottle tool allows skateboarders to fix their wheels on the go, claiming to be the “first soda that is also a tool, a soda for the skaters and a tool for their skateboards”. The tool, which is an indent crafted into the cap of the bottle, specially shaped to fit a skateboard nut means a quick fix is only a few turns away.
Big falls, an overenthusiastic ollie or kickflip will no longer be the end to a skateboarder’s day. Just tip, grip and turn this limited edition Mountain Dew bottle and it will be back in action in dew time.